BEAUTY CARE

Water Pik introduces flosser for kids

BY Antoinette Alexander

FORT COLLINS, Colo. — Water Pik, a maker of personal healthcare products, has announced the launch of its new Waterpik water flosser for kids.

The tool features new water flosser technology and, according to the manufacturer, is proven to be up to twice as effective as traditional floss. Recent studies show that it removes 99.9% of plaque from treated areas and is more than three times as effective as string floss for cleaning around braces.

The water flosser for kids is designed to accommodate smaller hands and is ideal for children ages 6 to 12 years. It includes two tips — one classic jet tip and one orthodontic tip — as well as a kid-proof electrical design and three pressure settings. The unit comes with 20 removable cling decals in colorful designs that children can use to customize the flosser.

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Garnier inks deal with TerraCycle

BY Antoinette Alexander

NEW YORK — L’Oréal’s Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11.

Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.

In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and educate communities to help make a difference. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual’s choice. As part of a larger corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the United States.

"Working with TerraCycle, we can now take another important step toward reducing waste, not only for our products but [also] for the entire cosmetic industry. This is just one part of Garnier’s ongoing commitment to a cleaner, greener future," stated David Greenberg, president of Maybelline New York-Garnier-Essie.

The partnership with TerraCycle marks just one part of Garnier’s multipronged sustainability efforts. As of March and rolling out over the next two years, newer, greener products will debut across all Garnier brands: Fructis shampoo and conditioner, Fructis Style grooming and style products, Nutrisse haircolor, HerbaShine haircolor and Garnier skin care.

The first to roll out is Garnier Fructis Pure Clean, a biodegradable shampoo and conditioner. Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The formulas contain no silicone, parabens or dye. The bottles are made of polyethylene terephthalate and include 50% post-consumer recycled plastics.

To promote its partnership with TerraCycle and the launch of Fructis Pure Clean shampoo and conditioner, Garnier kicked off in April a mobile marketing program called The Cleaner Greener World Tour. The tour kicks off April 11 in New York’s Times Square and continues to Cincinnati; Nashville, Tenn.; Fort Worth, Texas; Detroit; and New Orleans. The goal: to educate consumers to think differently about waste and to learn easy ways to make a positive impact on the environment.

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Joshua Tree Skin Care names national sales manager

BY Antoinette Alexander

PINCKNEY, Mich. — Joshua Tree Skin Care, a maker of organic and natural personal care products, has named Bryan Pappas national sales manager, focusing on national grocery and retailer department store chains, as well as national outdoor retailers.

Pappas has nearly two decades of sales experience, driving sales for companies by attracting such accounts as Best Buy and TJX, the parent company of T.J.Maxx, Marshalls and Home Goods.

"Bryan has a solid understanding of the JTree brand’s mission and core values," said David Lawrence, Joshua Tree Skin Care’s president and CEO. "With his track record, we’re certain that Bryan has what it takes to help take our brand to the next level."

Pappas added, "JTree is part of one of the fastest segments in the cosmetics industry: natural and organic personal care products. Given the growth in the organic products market, the JTree brand is well-positioned. I’m excited to be a part of the brand’s evolution."

Earlier this year, JTree also brought on board Jeff Buerman of The Meridian Sports Group, an independent representative agency. Buerman has more than 20 years of experience representing products in the cycling market. His focus is on JTree sales in local southeastern Michigan retail outlets.

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