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Water brand debuts new packaging

BY Allison Cerra

OLFUS, Iceland — Icelandic Glacial has undergone a makeover.

The premium natural spring water brand has debuted a rebranded logo, bottle and outer box packaging. The company said the redesign — created by communications agency Team One, a division of Saatchi & Saatchi — embraces the brand’s native country of Iceland.

"After months of creative thought and development, Icelandic Glacial is proud to introduce the world to our new identity," Icelandic Glacial chairman and co-founder Jon Olafsson said. "Our distinguished partners at Team One captured the essence of Iceland and we’re confident it will be embraced by consumers around the globe."

New packaging for Icelandic Glacial will start rolling out in mid-September.

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Patients who stop taking insomnia drug continue having sleeping problems, Merck study finds

BY Alaric DeArment

WHITEHOUSE STATION, N.J. — A study of an experimental drug for insomnia indicated that patients who stop taking it continue having sleeping problems, according to results of a clinical trial announced Monday.

Merck released data from a phase-3 trial of suvorexant in which patients who had been taking the drug daily for a year were switched to placebo for a two-month "discontinuation phase." Patients who were switched from the drug to placebo showed sleeping difficulties similar to those who had consistently taken placebo.

"The methods used in this study allowed us to understand what happens when patients who had been taking suvorexant every night for a year were immediately switched to placebo, because what happens when patients stop taking a sleep medication is a key concern for both patients and healthcare professionals," St. Luke’s Hospital Sleep Medicine and Research Center executive director and senior scientist James Walsh said. "We found that the patients who had been taking suvorexant for 12 months and were switched to placebo saw their insomnia return, but clinically meaningful withdrawal symptoms and rebound insomnia did not emerge."


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Amstel Light brings Amstel Wheat to retail

BY Allison Cerra

WHITE PLAINS, N.Y. — Amstel Light said its wheat beer now is available in bottles in select U.S. markets.

After launching in draught in seven markets in September 2011, fans of the beer now will be able to find Amstel Wheat on the shelves of their local retailers in the Northeast region, Chicago and Minneapolis, the company announced.

"After positive feedback from our fans who were able to experience Amstel Wheat in draught in the last year, Amstel decided to bring Amstel Wheat to bottles," said Yonathan Bendesky, brand manager at Amstel Light. "We were truly proud to produce this pure hefeweizen, one without additives or flavoring, which makes this beer style stand apart from its Belgian and American counterparts. This brew is approachable with high level of complexity with different fruit and floral notes from what’s out there now."

Amstel Wheat 12-oz. bottles will be available in six and 12-packs in select retail locations.

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