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Wat-aah! debuts ad campaign

BY Allison Cerra

NEW YORK — Wat-aah! has debuted a new advertising campaign to underscore the national distribution of its namesake functional water product.

The new campaign launched nationwide on Tuesday and will include billboards, bus shelters, phone kiosk advertisements, magazine ads and posters, designed specifically to appear in stores and schools across the country that carry Wat-aah!.

"We have met thousands of consumers while promoting Wat-aah! across the country and have seen how our bottle instantly draws their attention, especially kids," Wat-aah! founder and CEO Rose Cameron said. "In this campaign, we are simply capturing what consumers love most about our brand."

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New line of frozen cake batters, buttercream frostings debuts at Whole Foods

BY Allison Cerra

MIAMI — Batter Up is introducing to retail the Ready. Set. Cupcake! by the Piping Gourmets line of frozen cake batters and buttercream frostings.

The line, which initially will debut at Whole Foods stores in Florida, includes oven-ready cake batters and ready-to-frost buttercreams that are frozen to maintain freshness without artificial preservatives, and are packaged in a professional pastry bag, Batter Up said.

Ready. Set. Cupcake! is available in chocolate and vanilla flavors.

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Tropical Foods introduces ReCharge line

BY Allison Cerra

CHARLOTTE, N.C. — Tropical Foods is touting a new line of enhanced snack mixes.

The company said its ReCharge naturally enhanced snack mixes line — which includes super charged cranberry blend, chia ReCharge Stix Mix and dark chocolate energy boost varieties — feature probiotics, omega-3, pomegranate seed oil and chia seeds, and also contain vitamin B6 and antioxidants. All three products are available in 10-lb. bulk bags and soon will be available in 5-oz. resealable bags, Tropical Foods said.

“ReCharge naturally enhanced snack mixes meet growing consumer demand for natural snacks and nutrient-rich ingredients,” Tropical Foods brand manager Chad Hartman said.

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