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Wasa gets flat, crispy

BY Allison Cerra

CHICAGO Wasa is expanding with a line of thin, whole-grain crackers.

Wasa’s new thin and crispy flatbreads are available in original, rosemary and sesame, making them ideal for entertaining or as a wholesome snack.

"At Wasa, we take pride in offering healthy products made only with simple, all-natural ingredients that help people in their quest to eat well and live better," said Kirk Trofholz, president of Wasa North America. "We believe the new Wasa thin and crispy flatbreads will appeal to a broad audience and offer unlimited options for healthy snacks and alternative meal accompaniments."

The new line is available next month in stores nationwide for a suggested retail price of $2.99.

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Revolymer revs up the flavor in gum

BY Allison Cerra

ATLANTA Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor.

New Rev7 gum will be available in both peppermint and spearmint flavors, with additional flavors slated to launch next year. The gum, the company said, also can be readily removed from clothes using soap and water; and environment tests have shown that more than 50% of its chewing gum is removed by conventional street cleaning, and any gum washed into the drains will degrade into minerals, biodegradable products and inert materials.

"Revolymer is offering a premium product that will change the chewing gum industry significantly," said Chris Tamillo, Revolymer VP sales and marketing. "There is both an appetite for this new brand in the U.S. and a willingness to provide consumers with a product that is better for the environment but does not sacrifice quality."

The company is unveiling Rev7 at the National Association of Convenience Store Show.

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IDC develops new packaging for Sunkist liquid protein

BY Allison Cerra

NEW YORK Sunkist has unveiled its newest way to deliver its liquid shots of protein.

Through a partnership with the International Dispensing Corp., the one-gallon, Multiserve SafePak stand-up pouch delivers protein shots without need for refrigeration and features the Answer, IDC’s patented, proprietary dispensing technology.

 

“The Sunkist pouch is a really cool, interactive package that consumers should enjoy,” said Greg Abbott, founder and chairman of IDC. “It is a bulk package, but it is also mobile. Each time you consume the product, you can roll up the pouch a bit more so that it becomes smaller with use. You can safely store it anywhere — in your car, office, backpack, fridge — without concern. At the end, you can squeeze out every last drop, eliminating waste, and when you finally dispose of the pouch you know you are burdening the environment with considerably less packaging material for the same amount of liquid.”

 

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