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Warner Bros. Consumer Products, Mattel develop ‘Green Lantern’ toy line

BY Allison Cerra

BURBANK, Calif. — Gearing up for the summer release of superhero flick "Green Lantern," Warner Bros. Consumer Products is teaming up with licensee Mattel to help fans fight evil through a new branded toy line.

WBCP said Mattel will bring "Green Lantern" to life by producing the lineup, which includes:

  • The Green Lantern Ring Blast jet figure and vehicle;

  • The Green Lantern Battle Shifters figures;

  • The Green Lantern Movie Masters figures; and

  • Such role-play items as the Green Lantern Colossal Cannon blaster.

The ‘Green Lantern’ toys will be presented at the 2011 International Toy Fair in New York this week.

“Green Lantern is among the greatest superhero characters in popular culture, and we are proud to unveil a merchandise program befitting this summer’s highly anticipated film, as well as the perennial comic book franchise,” said Karen McTier, EVP domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “Led by an incredible toy line from Mattel, fans of all ages around the world will be able to capture the excitement of ‘Green Lantern.’”

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New HHS Web portal to drive innovative disease state management

BY Michael Johnsen

WASHINGTON — The Department of Health and Human Services on Friday launched a new Web portal that very well could make niche marketing of pharmaceutical and over-the-counter medicines easier to execute.

The portal, called the Health Indicators Warehouse, represents a collection of health and healthcare indicators that can be parceled out by:

  • The health of a population (e.g., life expectancy, mortality, disease incidence or prevalence, or other health states);

  • Determinants of health (e.g., health behaviors, health risk factors, physical environments and socioeconomic environments); and

  • Healthcare access, cost, quality and use.

A health indicator may be defined for a specific population, place, political jurisdiction or geographic area.

“We recognize that one of the keys to better health and health care is data-driven decision-making at all levels, and the HHS warehouse lowers the barrier for development of technologies to achieve this goal,” stated Todd Park, HHS chief technology officer.

“The Health Indicators Warehouse provides a new public resource needed to fuel development of innovative information technology applications needed to improve health and healthcare decision-making,” stated HHS secretary Kathleen Sebelius.

Presently, the Health Indicators Warehouse includes nearly 1,200 health indicators derived from more than 170 different data sources.

For more information about the Health Indicators Warehouse, visit HealthIndicators.gov.

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Meg Whitman rejoins P&G’s board

BY Allison Cerra

CINCINNATI — The former president and CEO of eBay has returned to Procter & Gamble’s board of directors, effective immediately.

Meg Whitman, who worked as a brand assistant for P&G after graduating from Harvard Business School, served on P&G’s board from 2003 to 2008. During her career, Whitman served as president and CEO of eBay from 1998 until 2008. Whitman also ran for governor of California in the 2010 elections.

"Meg was an outstanding director during her initial time on the board, and we are delighted to be able to welcome her back," said Robert McDonald, P&G chairman, president and CEO. "[Meg’s] business knowledge, vision and passion for winning are qualities that will serve the board and P&G well in the years ahead."

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