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Wanda Sykes to represent Gain brand in campaign celebrating scent preferences

BY Melissa Valliant

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

Syke’s voice will be part of Gain’s new national TV ad campaign, which will feature diverse characters with different backgrounds and interests to celebrate Gain fans’ uniqueness and diverse scent preferences. Hittle works in the Gain research and development department and has helped create many of the Gain scents available today. As part of the campaign, he will be sharing scent tips and advice on Gain’s Facebook page at Facebook.com/gain.

“Not many people know this, but I’m a person who loves scent and needs to be surrounded by my favorite ones,” Sykes said. “I’m excited to work with Gain because they are celebrating what makes this world so beautiful and diverse, and doing it by helping people find the things that help them express who they are, like their signature scent.”

Gain detergent and fabric softener are available at retail locations nationwide in fan-favorite scents like Original Fresh and Apple Tango, as well as fun and unique scents like Icy Fresh Fizz, Hawaiian Aloha and Butterfly Kiss. Also available now: Gain’s new Forget-Me-Not dryer bar, which maintains the Gain scent in a load of laundry even without the fabric softener, and Fireworks In-Wash scent booster.

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T.HENSON says:
Dec-15-2011 11:17 am

This is very exciting, Proctor and Gamble could have not pick a better combination to promote Gain. Wanda and Tim will make a fantastic team. I love me some Apple Tango! Troy Blue Kaboom Design

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Costco sales, profits increase in Q1

BY Alaric DeArment

ISSAQUAH, Wash. — Costco Wholesale Corp. reported sales of $21.18 billion and profits of $320 million during first quarter 2012, according to an earnings statement.

Those figures, for the 12-week period ended Nov. 20, compared with sales of $18.82 billion and profits of $312 million during the same period last year. The company also recorded a $17 million charge for the donations it made to the campaign in its home state of Washington to privatize liquor sales. The company contributed $22.5 million of the $22.7 million total that went to the campaign for the measure, Initiative 1183, of which $19 million was actually spent, according to published reports.

The warehouse retailer operates 596 stores, including 433 in the United States, and an online portal, Costco Online.

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Rite Aid introduces new online coupon management tool, wellness rewards for Wellness+ members

BY Alaric DeArment

CAMP HILL, Pa. — Calling it a first for the drug store industry, Rite Aid will roll out an online coupon management tool for members of its Wellness+ loyalty card program, the retail pharmacy chain said Tuesday.

Starting Jan. 1, all members will have access to the tool, called Load2Card, allowing them to load an average of more than $100 in savings directly to their Wellness+ cards. In addition, members who accumulate 500 points to become silver members will have access to a "wellness reward" of their choice, including a health screening, a subscription to a health or fitness magazine, or a gym membership.

"Wellness+ has been a game changer for Rite Aid," COO Ken Martindale said. "As we grow the program, it’s important that we continue to enhance its value to members. Through innovative tools and exciting, new wellness rewards, we’ll deliver more value than ever before to Wellness+ members — our most loyal customers — in the new year."

The company also created a new bronze tier for members who accumulate 250 points in a single year. Anyone who has reached the silver or 1,000-point gold tier by the end of 2011 will retain that status through 2012.

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