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Walmart’s exclusive Salon Perfect beauty brand announces ‘Footloose’ promotion

BY Antoinette Alexander

LOS ANGELES — Salon Perfect, a brand of lashes and brow products sold exclusively at Walmart, has partnered with Paramount Pictures’ upcoming film, "Footloose," which opens Oct. 14.

The partner campaign includes full-page ads in Lucky, Teen Vogue and InTouch Weekly magazines; displays at Walmart stores nationwide during the month of October; presence on a Times Square digital billboard; online banner ads; and a national sweepstakes to win movie tickets to see "Footloose."

Sold exclusively at Walmart stores nationwide, the Salon Perfect brand offers beauty solutions with prices starting at $3.

"Footloose," a new take on the 1984 classic film, tells the story of Ren McCormack (played by newcomer Kenny Wormald), who moves from Boston to the small Southern town of Bomont, where loud music and dancing have been banned. Ren challenges the ban, revitalizing the town and falling in love with the minister’s daughter, Ariel (Julianne Hough), in the process.

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Poll: More Americans endanger health amid tough economy

BY Alaric DeArment

YONKERS, N.Y. — A growing number of Americans are putting their health at risk in order to save money, according to a new study.

Consumer Reports’ annual prescription drug poll found that 48% of respondents currently taking a prescription drug said they’d cut healthcare costs by putting off a doctor’s visit or medical procedure, declining tests or ordering drugs from outside the United States — a 9% increase over 2010.

Twenty-eight percent have resorted to actions that are potentially dangerous, such as not filling prescriptions, taking expired medications or skipping a scheduled dosage.

At the same time, 41% of respondents said their doctors only sometimes or never recommended generic drugs, despite the ability of generics to save money.

"Doctors need to be stewards of their patients’ resource concerns," Consumer Reports Health Ratings Center director John Santa said. "When you walk into your doctor’s office you are a patient, first and foremost, but you are also a consumer, and your doctor should be tuned to this, especially during these tough times."

Forty-three percent of respondents said information about whether their doctors accept money or gifts from drug companies was "very valuable," a 9% increase over 2010. Meanwhile, 88% of respondents who take a prescription drug harbored misgivings about the drug industry’s influence on their doctors’ prescribing habits, while 72% said drug companies had too much influence. Fifty-two percent said doctors were too eager to prescribe a drug instead of considering alternate methods of managing conditions, while 49% said the drugs their doctors prescribed were influenced by gifts from drug companies.


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Unsure of what to don this Halloween? ‘Ask your friends,’ Target says

BY Allison Cerra

MINNEAPOLIS — Target is encouraging consumers having a tough time selecting a Halloween costume this year to let their friends decide.

The retailer has launched a Facebook application through which Facebook fans can create a poll via "Ask Your Friends: Halloween Edition." The app allows users to select up to four costumes to be voted on. Selections can be made for men, women, kids, infant and toddler, as well as pets.

All of the costumes featured on the app are available at Target.

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