Walmart tops list of most valuable retail brands
NEW YORK — Walmart topped the list of retailers on the BrandZ Top 100 Most Valuable Global Brands, according to a study commissioned by WPP Group and conducted by Millward Brown Optimor.
The BrandZ Top 100 Most Valuable Global Brands study identifies and ranks the world’s most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity.
Walmart earned its top spot (No. 17 out of all global brands) by rebalancing its portfolio between online and physical activity and offering mobile customers with no credit the opportunity to order goods direct from their phones and pay when they are picked up in store.
This strategy has helped Walmart move up one place in the retail ranking knocking Amazon from the top position despite a brand value decrease of 8%. Walmart’s brand is worth $34.4 billion, while Amazon’s brand declined by 9% and is now worth $34 billion.
Meanwhile, Target ranked No. 6 out of all retail brands, and No. 76 out of all brands, with a value of $10.5 million.
"Walmart was boosted by international expansion- including into Africa, one of the world’s fastest growing regions, through its acquisition of Massmart," said Peter Walshe, Global BrandZ director at Millward Brown. "The appeal of retail remains strong with traditional online only brands such as Amazon, now retail outlets, while Apple has rolled out its retail network well beyond a few flagship stores. Tesco has now slowed the pace of physical expansion and renewed its focus in the United Kingdom on customer service, recently announcing that it would be employing another 8,000 frontline staff.
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Albertsons LLC leverages QR codes to help consumers perfect steak grilling
BOISE, Idaho — Albertsons LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.
In every Albertsons Market meat department, customers will find a QR code on a Steakhouse Choice poster that will take them directly to the Albertsons Market mobile site. From there, customers can watch the latest grilling video, view a recipe and share the recipe via email with friends. Customers also can connect to the company’s Facebook page to “Like” the page and view more Steakhouse Choice recipes. In addition to the mobile site, all of the videos can be found on Albertsons Market YouTube channel.
The videos feature Albertsons Market meat operations specialist Tim Brua, who lends his years of experience in backyard grilling to the videos.
Target to open single-level store in New Mexico
MINNEAPOLIS — Target will open a single-level store in New Mexico, the first of its kind in the state. The store, located in Albuquerque, is scheduled to open in 2013 and will occupy 155,000 sq. ft.
The store will feature covered, ground-level parking, with the store elevated directly above. It will offer guests the everyday essentials and exclusive brands they have come to expect from Target. In addition, the store will include a selection of fresh produce, fresh packaged meat and pre-packaged baked goods to further enhance guests’ experience.
"Target is excited to open a new store in Albuquerque," said Cary Strouse, Target’s SVP stores in the Western region. "New Mexico continues to be a great market for Target. We are committed to being a good neighbor and developing long-lasting relationships with guests and the Albuquerque community."