News

Walmart secures technology startup Yumprint

BY Marianne Wilson

SAN BRUNO, Calif. — WalmartLabs, Walmart’s online and digital development division, has acquired Seattle-based recipe technology startup Yumprint to expand its online grocery delivery services.

Yumprint has a website and mobile app to search and discover new recipes from thousands of food blogs, plan meals and calculate nutritional information.

In a blog post, WalmartLabs credited Yumprint founders Chris Crittenden and Wes Dyer for their vision on how technology can improve how “all of consumers discover and prepare our meals.”

“Chris and Wes’s ideas and ambitions for transforming the grocery shopping experience match the global opportunity Walmart enjoys in this space, and their accomplishments with Yumprint just scratch the surface of what we’re going to do next together,” wrote Ben Galbraith, VP of global products, WalmartLabs, in the post continued.

"Bringing Yumprint into the Walmart family will help customers more easily make shopping lists from their recipe finds before they shop," the retailer said in a news release.

WalmartLabs has made several acquisitions over the past year, including Bay Area startups OneOps and Tasty Labs. The retailer recently also opened a new e-commerce tech center in Sunnyvale.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Nielsen report aims to ‘break the myths’ of millennial generation

BY Antoinette Alexander

NEW YORK — They are 77 million strong in the United States — on par with baby boomers — and account for 24% of the country’s population. Enter the millennial generation. Their incomes may still be on the rise but this group’s size and age range equates to impressive purchase power in the long term, which is why retailers and suppliers are wise to stay on their radar. That’s according to new research by Nielsen.

The new Nielsen report, dubbed Breaking the Myths — “No Strings Attached” Generation, will be the topic of a webinar to be held March 25.

“While the millennial generation founded the social media movement, having been born (1977 to 1995) directly into a new era of technology, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages,” Nielsen stated. “This generation’s digital tendencies, however, mean that marketers and brands need to step up their games in order to keep up and engage with them.”

Key highlights from the study —

  • Diverse, expressive and optimistic: Millennials are characterized by more than just their age. As a group, they’re more racially and ethnically diverse than any previous generation. They value self-expression and artistic pursuits. They’ve been hard hit by the recent turbulence in the economy, but their high education levels and optimism foreshadow their potential future success.
  • Driving a social movement back to the cities: If they’re not still living with mom and dad, millennials are fueling an urban revolution looking for the vibrant, creative energy cities offering a mix of housing, shopping and offices right outside their doorstep. They’re walkers and less interested in the car culture that defined baby boomers.
  • Struggling, but they have an entrepreneurial spirit: They’ve been hit particularly hard by the Great Recession. They’re dealing with high unemployment, low income and high student loans as they try to establish themselves. However, invention is the daughter of invention and some millennials have hit it big by investing in startups and following the own entrepreneurial pursuits.
  • Deal shoppers and desire authenticity: Given their small paychecks, they are savvy shoppers always on the lookout for a good deal. millennials put a premium on authentic, handmade, locally produced goods – and they’re willing to pay more for products from companies with social impact programs. Getting a good deal is a priority, but they won’t compromise on quality. They want to feel good about what they buy.
  • Connected and want the personal touch: Technology defines millennials. They sleep with their mobiles and post status updates from the bathroom. When interacting with companies via social media, they value authenticity – they want to feel like they have a personal, direct interaction with the brand – and in return, they’ll advocate and endorse that brand.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Sam’s Club piloting online subscription service

BY Michael Johnsen

NEW YORK — Sam’s Club is piloting a new online subscription service — My Subscriptions — that allows consumers to automatically replenish consumables like diapers or printer cartridges, The Wall Street Journal’s Market Watch reported Wednesday

The service is in direct response to Amazon’s Subscribe & Save program, the report speculated, indicating that Amazon is gaining traction in capturing the business of repeat-purchase items. 

"Food is very important to the club business," Mark Miller , an analyst at William Blair & Co, told The Wall Street Journal. "As Amazon expands its food offerings, there’s going to be a bigger overlap going forward."

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES