BEAUTY CARE

Walmart reportedly among Birchbox suitors

BY Marianne Wilson
Online subscription beauty retailer Birchbox may be looking to sell itself.
 
The company has been discussing a potential sale with several retailers, including Walmart, reported Recode. If the discounter were to acquire Birchbox, it would be the chain's fifth e-commerce acquisition since last August. 
 
Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt that the start-up secured in 2015, according to Recode. Although the debt is coming due in early 2018, Birchbox has multiple offers on the table to restructure it, which is expected to alleviate any pressure to sell.
 
In addition to its e-commerce site, Birchbox operates two stores, one in New York City's SoHo neighborhood, and another in Paris, which it opened in spring 2018.
 
The discussions of a sale come as Birchbox has been working to right its business this year following a rough 2016 that included two rounds of layoffs, Recode said. 
 
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BEAUTY CARE

SinfulColors debuts Punk Yourself top coat collection

BY David Salazar

NEW YORK — Revlon’s SinfulColors brand is introducing a new collection at Walgreens before it hits other stores. The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.

The top coats come in slate grey Concrete Jungle, bright purple Punk the Town, bright red Redrum, violet Purpunk and navy blue Rebel Rebel. The company suggests pairing the top coats with core colors, including bright pink 247, cherry red Energetic Red, mint green Mint Apple, navy blue Navy I Do and bright yellow Yolo Yellow.

The Punk Yourself collection currently is available at Walgreens in August, and Ulta, Walmart, Bed Bath & Beyond and Fred Meyer September through October. The top coats sell for $1.99 per bottle.

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Nubian Heritage launches ‘Venture Out’ campaign

BY David Salazar
AMITYVILLE, N.Y. — Sundial Brands’ Nubian Heritage is rolling out a new campaign aimed at making it easier to empower consumers to switch to natural deodorant. The brand on Wednesday released the first in a four-part content series that draws a parallel between the emotional charge of such small choices as switching to natural deodorant to such larger risks as climbing a mountain. 
 
The first of three forthcoming series will be a narrative that gives each curated ingredient in Nubian Heritage deodorants a voice and personality, educating consumers about the ingredients and the brand’s sources. Second will be an informational series providing insights about transitioning to natural deodorant, offering advice and guidance for newcomers. And third is a series of videos that encourage consumers to take risks in their desired ventures, which will feature influencers “venturing out,” including Rumble boxing co-founder Noah Neiman, who tackled his fear of skydiving. 
 
The line of Nubian Heritage 24-Hour Deodorants is available in seven fragrances. They are aluminum-free, cruelty-free and formulated without parabens, paraffin, petroleum, phthalates, propylene glycol, silicones, sulfates, triclosan, mineral oil, gluten, DEA and artificial color, the company said. The line is available at Vitamin Shoppe and Walmart for $8.99 per stick. 
 

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