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Walmart, P&G emphasize family in new partnership

BY Antoinette Alexander

BENTONVILLE, Ark. Roll out the Red Carpet because Walmart and Procter & Gamble are entering showbiz.

The two giants are collaborating to provide family-friendly TV programming, beginning with “Secrets of The Mountain,” a TV movie that will debut on NBC on April 16.

The move is a key component of Walmart’s Family Moments campaign, a marketing, in-store and digital initiative designed to provide more entertainment options for the entire family.

“Secrets of The Mountain” is a two-hour drama/adventure. It focuses on Dana James, a public defender and single mother who takes her family to visit a mountain cabin they inherited from their eccentric uncle, only to find themselves embarking on the adventure of a lifetime.

The move into showbiz isn’t a first for P&G. For over five decades, P&G Productions have produced nearly 50 movies of the week, 35 years of People’s Choice Awards, 20 soap operas and a number of beauty pageants and variety shows.

“We are pleased to be working with Walmart and their Family Moments initiative to positively impact the number of choices families have for television entertainment,” stated Marc Pritchard, global marketing and brand building officer for P&G. “As a company of family brands, we know that context matters, and we’re proud to advertise our brands in this broadly appealing content.”

In addition to TV programming, the Walmart Family Moments campaign covers other areas important to parents, including memorable family activities such as family game night. In September 2009, Walmart launched a new “Family Moments Destination” across all stores with ideas and products to help design a complete family night experience. Additional Family Moments initiatives are expected to be announced in the coming months.

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‘Sherlock Holmes’ comes alive on Blu-ray, DVD

BY Allison Cerra

BURBANK, Calif. The ultimate gumshoe is coming to Blu-ray combo pack and DVD March 30.

“Sherlock Holmes” follows Sir Arthur Conan Doyle’s sleuth hero, along with his assistant Dr. John Watson, as they solve crimes in London’s underbelly in this action-packed film directed by Guy Ritchie.

The film — which stars Robert Downey, Jr., in the title role, Jude Law and Rachel McAdams — is a gritty tale that shows only the most unconventional methods can solve gruesome and unusual crimes.

Sherlock Holmes will be available on Blu-ray Combo Pack for $35.99 and on single disc DVD for $28.98.

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Save-A-Lot opens new store

BY Allison Cerra

TEMPLE TERRACE, Fla. Save-A-Lot food stores Wednesday opened its doors in Temple Terrace, Fla.

The new store is open seven days a week from 7 a.m. to 11 p.m. In addition to the newest store, Save-A-Lot currently operates 106 stores throughout the state, with locations in Orlando and Tampa. The company plans continued growth as it plans to double its size over the next five years.

“Save-A-Lot is committed to building stores in areas that are in need of access to fresh, nutritious food at a great price,” said Rick Meyer, VP market development. “We are proud to be a member of the Temple Terrace community and look forward to providing budget-conscious, value-seeking shoppers with great food at great prices.”

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