CENTER STORE

Walmart, P&G continue family movie rollout with ‘The Jensen Project’

BY Michael Johnsen

CINCINNATI Procter & Gamble and Walmart will premiere their second made-for-TV family movie, “The Jensen Project,” July 16 at 8 p.m. EST on NBC.

The movie follows the P&G/Walmart collaboration “Secrets of the Mountain,” which aired in April and has been touted as the highest-rated family movie on broadcast TV over the last six months, with more than 7.5 million viewers.

“The Jensen Project” also will feature a soundtrack produced by American Idol judge Randy Jackson that includes songs from Jordin Sparks, Brooke White and Alisan, Ilsey & Jordan.

“We were touched by the hundreds of thank you letters and the outpouring of support we received for ‘Secrets of the Mountain,'” stated Marc Pritchard, global marketing and brand building officer at P&G. “Our ongoing partnership with Walmart furthers our commitment to serve consumers and provide entertainment that brings families together.”

“The overwhelming success of ‘Secrets of The Mountain’ validates our claim that families are looking for entertainment that they can enjoy together,” added Stephen Quinn, chief marketing officer at Walmart. “We continue to work directly with parents to query them on the content they are seeking to share with their families,” he said. “We look forward to working in concert with P&G to offer even more high-quality family programming.”

“The Jensen Project” DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart beginning July 17.

Athird movie, “A Walk in My Shoes,” already is in post-production and will air later this year. P&G and Walmart also will begin production on their fourth movie this fall. The two companies decided to work together to create programming after hearing from families and advertisers who wanted more quality entertainment options.

Post-research from “Secrets of the Mountain” revealed that among moms aged 18 to 34 years, 93% liked the movie and 88% stated it was good/excellent quality. Another 79% suggested the movie should be developed into a series.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
CENTER STORE

Delicious fun arrives in Jelly Belly crayons

BY Allison Cerra

FAIRFIELD, Calif. The world is getting more colorful with Jelly Belly crayons.

The 1-oz. Jelly Belly crayons have real crayon tips in colors to match the Jelly Belly beans inside. The crayons come in color/flavor combinations of cotton candy, berry blue, very cherry, sour orange and green apple.

The suggested retail price is $2.49 per crayon. The crayons will be avalable in time for the back-to-school season.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...
CENTER STORE

Eggo unveils frozen fruit pizzas

BY Allison Cerra

BATTLE CREEK, Mich. Eggo is reinventing breakfast with its real fruit pizzas, combining great-tasting favorite breakfast items, such as fruit and granola, into one delicious offering.

Eggo real fruit pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust.  Available in strawberry granola and mixed berry granola varieties, Eggo real fruit pizzas join other Eggo favorites.

“Eggo real fruit pizzas will satisfy consumers’ desire for great taste, convenience and variety,” said Michael Allen, president of Kellogg’s frozen foods division. “Innovation and meeting consumers’ needs are a key focus of the Eggo brand.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?

View Results

Loading ... Loading ...