BEAUTY CARE

Walmart, P&G continue family affair

BY DSN STAFF

CINCINNATI and BENTONVILLE, Ark. — Walmart and Procter & Gamble’s Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

The latest film from the partnership is "Truth Be Told," which will air on April 16 on Fox, followed by "Field of Vision" on June 11 on NBC. Additional movies are scheduled to air on Aug. 6, Sept. 3 and in December on NBC.

"At Walmart, we’re committed to delivering more quality family entertainment options to parents across the country, and our Family Movie Night in partnership with P&G is an anchor to our broader program," said Stephen Quinn, Walmart U.S. chief marketing officer. "Most importantly, it’s something we know our customers want. It’s also important to the growth of our business, and is one more way we can deliver on our promise to help our customers live better."

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Navarro gets in on private-label game with Vida Mia line

BY Antoinette Alexander

MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.

The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.

The new private-label products, launching in late summer 2011, will fully roll out to all 28 store locations and three additional stores that are slated to open within the next three to six months. To support the launch, Navarro has developed a campaign that includes in-store product sampling and coupon offers.

In addition to the store rollout, the Vida Mia brand also will be made available on a wholesale basis and online via e-commerce in about four to six months. Navarro has stated that it will offer the Vida Mia label as a licensing and manufacturing program to other retailers around the country who have a strong Hispanic customer base.

The product categories include:

  • Mi Casa (home) — household and kitchen items, coffee cups and paper goods;

  • Mi Cuerpo (body) — soap, shampoo and lotions;

  • Mi Salud (health) — OTC items and equipment;

  • Mi Bebe (baby) — diapers and baby items;

  • Mi Belleza (beauty) — cosmetics and beauty accessories; and

  • Mi Sabor (taste) — coffee, plantain chips, cookies, rice, sugar and other foods.

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ModiFace teams up with StriVectin

BY Antoinette Alexander

NEW YORK — ModiFace, a provider of virtual makeover technologies, has partnered with anti-aging skin care company StriVectin to launch a virtual anti-aging results tool on StriVectin’s site at StriVectin.com.

The tool allows users to upload a photo and then instantly applies facial recognition algorithms to detect the face and to simulate skin repair results after two, four and eight weeks of twice-daily use of StriVectin’s anti-aging products. These virtual results are based on the actual data points derived from StriVectin’s clinical studies for StriVectin-SD intensive concentrate for stretch marks and wrinkles and StriVectin-SD eye concentrate for wrinkles, the company stated. The resulting images can be shared via Facebook, email or Twitter.

"When launching the new StriVectin-SD formulas, we conducted extensive clinical studies with an independent lab and were amazed by the remarkable anti-aging results and incredible before-and-after photography. We wanted to find a compelling way to bring these results to women everywhere with a personalized interactive makeover tool, and our partnership with ModiFace has done just that," said Jill Scalamandre, StriVectin chief marketing officer. "We are very excited about the many possibilities of utilizing this tool across a variety of different platforms, including our website, our Facebook community and at store level with our retail partners, to reach our consumers."

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