Walmart makes Facebook marketing move
BENTONVILLE, Ark. — Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.
Walmart chief marketing officer Stephen Quinn said the move was an example of the company’s ongoing effort to engage with and listen to customers who desired a more localized experience on Facebook.
“Our innovative approach with Facebook allows us to bridge the gap between local and social, giving millions of customers the personalized shopping experience they expect from Walmart,” Quinn said.
More specifically, Walmart will use Facebook to communicate information about the availability of new products, rollbacks and in-store events, which can vary from store to store.
According to the company, the “My Local Walmart” Facebook application will provide locally-relevant information on everything from new electronics to hot Rollbacks, store maps and continue to illustrate the brand’s commitment to creating a deeper relationship with people in the communities it serves.
Fragrance bubbles in segment
The bath fragrance/bubble bath segment is experiencing modest growth, fueled by new product launches and consumers’ continued desire to bring the spa experience home.
Experiencing triple-digit growth during the 12-week period ended Aug. 7, according to market research firm SymphonyIRI Group, is Dr. Teal’s. In June, the brand announced the introduction of its first foaming liquid epsom salt. Dr. Teal’s Foaming Bath combines the therapeutic benefits of epsom salt with essential oils to relax achy muscles, soothe the senses and provide relief from stress.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.
Skin care brings it home
NEW YORK — Judging by the numbers, at-home skin care devices are hot. Enter the battery-operated Spa Sonic Skin Care System, which includes four attachments: a small brush for the face, a large brush for the body, pumice for rough areas and a facial sponge for microdermabrasion and reduction of fine lines. It is priced at $65.
According to consulting and research firm Kline & Co., power-operated, at-home skin care devices designed for daily cleansing, acne elimination and anti-aging treatment are nearly a $1 billion market at retail.