Walmart brushes up beauty offerings with EcoTools deal
NEW YORK — EcoTools, an earth-friendly bath and beauty products brand, has made its way to Walmart.
Last month, a variety of EcoTools cosmetic brushes lined the shelves of Walmart stores throughout the country. EcoTools also introduced the EcoTools everyday collection six-piece brush set exclusively at Walmart. The collection, which comes in a hemp case, includes an angled blush brush, an angled eyeliner brush, concealer brush, eye-shading brush and detailer/lip brush. The six-piece set retails for $10.98.
In addition to the exclusive set, the array of EcoTools available at Walmart will include some of its best-selling, classic cosmetic brushes:
The foundation brush ($5.98);
The angled eyeliner brush ($3.98);
The lash and brow groomer ($2.98);
The bronzer brush ($9.98);
The powder brush ($7.98);
The blush brush ($6.98);
The eye-shading brush ($3.98);
The recycled aluminum retractable kabuki ($7.98); and
The deluxe concealer brush ($3.98).
"We are incredibly pleased to continue to expand our retail partners," said Jen Ball, director of product development and strategy for Paris Presents, EcoTools’ parent company. "Our brand looks forward to offering an indulgent, yet earth-friendly and affordable, cosmetic brush alternative to the Walmart shopper."
TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).
Anti-aging brands put best faces forward
As expected, the facial anti-aging segment continues to experience overall growth as women continue their quest for the fountain of youth in a bottle.
Such brands as Olay Regenerist Micro-Sculpting and Garnier Nutritioniste Ultra-Lift enjoyed strong growth as beauty mavens sought to banish fine lines and wrinkles.
Among such brands as Olay, L’Oréal and Neutrogena, Bio-Oil held its ground and saw an 18% sales boost for the 12 weeks ended Jan. 23, according to SymphonyIRI Group.
The article above is part of the DSN Category Review Series. For the complete Anti-aging Sell-Through Report, including extensive charts, data and more analysis, click here.