BEAUTY CARE

Walmart announces launch of Drew Barrymore’s beauty collection

BY Antoinette Alexander

NEW YORK — It’s official. Actress Drew Barrymore — through a collaboration with Maesa, a creator and manufacturer of beauty products — is launching her new Flower cosmetics line in Walmart.

The new collection is comprised of 181 eye, face, lip and nail products ranging from $4.98 to $13.98, and will be available in more than 1,500 Walmart stores and on Walmart.com by the end of January.

Actress, producer, director and former co-creative director of her own CoverGirl campaign (2007 to 2012), Barrymore has a true passion for makeup. Flower encompasses her favorite cosmetics that she’s used throughout her career.

"Today, too many women overpay for quality makeup or make a unnecessary extra trip to a department store to purchase their cosmetics," stated Carmen Bauza, VP beauty and personal care at Walmart U.S. "This partnership will save our customers time and money. Flower is the premium cosmetics line our customers have been asking for, and is the newest addition to Walmart’s broad assortment of beauty products that help women feel beautiful at a great value."

As an owner of the brand, Barrymore takes pride in promoting Flower, which in turn allows the company to put all of its money into the formulations and packaging, and not into advertising, the company stated. The result: This saved revenue allows Flower to spend two to three times more on formulation and packaging than the average mass market brand, resulting. Flower is manufactured in the United States and not tested on animals

keyboard_arrow_downCOMMENTS

Leave a Reply

K.GRUSTAS says:
Jan-17-2013 02:11 pm

Drew will surely bring a great deal of attention to the brand. Too bad she did not focus on the formulations being natural with a name like Flower. Perhaps Walmart shoppers are not ready for naturals.

TRENDING STORIES

BEAUTY CARE

L’Oreal Paris USA celebrates launch of Advanced Haircare collection with Facebook giveaway

BY Antoinette Alexander

NEW YORK — L’Oreal Paris has officially unveiled a new franchise five years in the making — Advanced Haircare.

Designed to help American women change the life of their hair, this collection consists of shampoos, conditioners and hair treatments that promise to deliver instant results and lasting transformation. With seven treatments at the center of Advanced Haircare, L’Oreal Paris is encouraging women to adopt a three-step hair care routine — shampoo, condition and treat.

As a means to introduce America to Advanced Haircare, L’Oreal Paris is giving away one million product samples exclusively on the brand’s Facebook page on Jan. 15.

"With 1.7 million U.S. fans and over 14 million fans globally, Facebook has become the definitive location for women who love L’Oreal Paris to share, discuss and learn about the latest in beauty products. It’s great that L’Oreal Paris has chosen to utilize Facebook to give away these new Advanced Haircare products to one million of their biggest fans," stated Facebook VP of global marketing solutions and head of U.S. Sales Tom Arrix.

L’Oreal Paris developed the five modules of Advanced Haircare based on the top hair care concerns of American women, as shown by market research conducted by the brand: Total Repair 5 for damaged hair, Smooth Intense for frizzy hair, Power Moisture for dry hair, Color Vibrancy for color-treated hair and Triple Resist for breakage-prone, weak hair.

All five modules feature Arginine-K Complex.  The Arginine-K Complex in the five individual modules is paired with customized actives that tailor each formula for particular hair needs and types, the company stated.

To personalize the regimen, the treatments within Advanced Haircare comprise of two rinse-out masks, three lightweight leave-in sprays, a serum and a creme formula.

"Right now, U.S. women believe that only skin care warrants an ongoing regimen. They see hair as a quick fix, when really, hair deserves and needs the same multi-step approach as skin care to be at its best," stated Karen Fondu, president of L’Oreal Paris USA. "Behind Advanced Haircare is a technology with highly efficacious formulas to meet the specific needs of U.S. consumers."

Actress Lea Michele is the L’Oreal Paris spokesperson for Advanced Haircare’s Total Repair 5 line.

The entire Advanced Haircare collection is now available at drug stores and mass retailers nationwide. All shampoos and conditioners have a suggested retail price of $4.99. Advanced Haircare Treatments are $6.99.


Find us on Facebook for more information on drug store news, insights and products.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Symphony Health Solutions names CEO

BY Michael Johnsen

HORSHAM, Pa. — Symphony Health Solutions on Tuesday named Frank Lavelle CEO.  

“Frank Lavelle is a great leader who blends intense customer focus and strategic acumen," stated Romesh Wadhwani, chairman and CEO Symphony Technology Group. "In particular, his track record of leading organizations with strong customer intimacy as a key driver of success is a perfect match for us in his new role as CEO of Symphony Health Solutions,” she said. “Frank will be instrumental in leading Symphony Health Solutions to become the technology-driven market leader in differentiated data, research and analytics, with a laser focus on customer value creation. His relentless pursuit of excellence will drive our organization to achieve the highest quality execution and innovation to fuel growth.

“Quality management of the healthcare ecosystem to drive down expense while improving care is the only viable future for U.S. healthcare,” Lavelle said. “Healthcare data and insights are critical for not just for biopharma commercial organizations, but also communities, payers, providers and all manufacturers to understand and manage the business of health in a whole new way. The transformation of raw data to usable information to gain profound understanding is what we are all about. We will be relentlessly focused on delivering insights that enable our customers to make informed healthcare and business decisions in a daringly different way.”

For the past four years Lavelle served as the president and CEO of SunGard Data Systems’ K12 division, which provided technology solutions for the primary education marketplace. Lavelle has also served as the CEO for Siemens Medical Solutions and president for Medquist.   

Launched in May 2012, Symphony Health Solutions was formed by the Symphony Technology Group by combining four complementary healthcare insight companies, including AlphaDetail, ImpactRx, Source Healthcare Analytics and TargetRx, into a single entity.


Find us on Facebook for more information on drug store news, insights and products.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES