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Walkers Shortbread rolls out gluten-free varieties

BY Ryan Chavis

HAUPPAUGE, N.Y. — Walkers Shortbread has adapted its shortbread recipe for consumers who abide by a gluten-free diet. The company's new gluten-free shortbread — a recipe that replaces wheat flour with a blend of rice flour, maize flour and potato starch — is the result of years of development, the company said. The end product provides the same buttery taste and texture as the company's traditional shortbread, minus the gluten.
 
“We are delighted to introduce a gluten free option to the Walkers Shortbread line, allowing everyone the opportunity to enjoy this delicious traditional treat without compromising on taste,” said Jim Walker, managing director at Walkers Shortbread. “With so many now suffering from food intolerances, we feel it is important to create choices for all and are proud to have the unique offering of traditional shortbread, which is certified gluten free. With three different options, there really is something for everyone to enjoy.”
 
Walkers Gluten Free Shortbread meets the Food and Drug Administration's standard for gluten-free foods, the company said. The gluten-free line includes three shortbread options: Gluten Free Pure Butter Shortbread; Gluten Free Chocolate Chip Shortbread and Gluten Free Ginger & Lemon Shortbread.
 
The shortbread will appear at retailers across the country in the coming months. 

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Lipton’s new line aims to uplift

BY Ryan Chavis

PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines by being more uplifting. Consumers will be able to choose from three different flavors: lemonade, raspberry and peach. 
 
“We’re excited to launch our newest innovation and add a spark to everyday routines with the combination of iced tea and light, crisp tiny bubbles,” said Linda Bethea, senior director of marketing at Pepsi Lipton Partnership. 
 
Lipton Sparkling Iced Tea will begin appearing at all major retailers beginning Jan. 26. The beverages will be available in single-serve, 12-oz. cans for a suggested retail price of $1.19 each. 

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Chobani hopes to ‘excite the shelf’ with latest products

BY Ryan Chavis

 

NORWICH, N.Y. — Greek yogurt brand Chobani is adding several products to its portfolio along with new marketing initiatives to maintain category leadership, the company announced on Wednesday. The new creations include such products as Chobani Kids and Chobani Tots Greek Yogurt Pouches; Chobani Greek Yogurt Oats – Ancient Grain Blend; and Chobani Flip Creations.
 
The Kids and Tots varieties were designed with youngsters in mind and feature iconic characters, such as Disney's Winnie the Pooh and Marvel's Spider-Man on the packaging. Chobani Kids packs 8 g of protein with 25% less sugar than similar yogurts aimed at kids, the company said. The Chobani Tots pouches offer a greek yogurt option for babies and toddlers. Additional characters — including Doc McStuffins — will appear on packaging in summer 2015. 
 
“People are hungry for better food options throughout the day and we’ll continue to fuel our growth with products that fill gaps in the market and meet consumer needs," said Peter McGuinness, chief marketing and brand officer at Chobani. "Our newest platform for kids and tots is one of our most important, offering delicious, healthy food that has been designed especially for young ones."   
 
Thanks to the popularity of its Limited Batch Chobani greek yogurt flavors — last fall brought pumpkin spice and apple spice flavors to store shelves — consumers can expect to see grape and green tea as the next flavors to roll out for a limited time only. 
 
"Flavor innovation is a big part of the specialness of our brand. We were the first Greek Yogurt company to launch flavors like pomegranate, passion fruit, watermelon and grapefruit, so it's natural for us to be first with flavors like Green Tea that excite the shelf, the category and, importantly, our consumers,” McGuinness said. 
 
Chobani's Greek Yogurt Oats – Ancient Grain Blend product is the brand's take on oatmeal. The blend contains steel-cut oats, quinoa, chia, buckwheat and amaranth and combines it with greek yogurt and fruit. This twist on a breakfast staple is available in two flavors — Mixed Berry 5-Grain and Apricot 5-Grain — and offers consumers 10 g of protein and 10 g of whole grains. The company also will add more products to its Chobani Flip Creations line, choosing to focus on popular flavors such as chocolate and salted caramel. 
 
Other new products include Chobani Indulgent Greek yogurt flavors Dulce de Leche Caramel & Dark Chocolate and Double Chocolate Chunk, as well as Chobani Simply 100 Greek yogurt flavors zesty Tropical Citrus and Tropical Raspberry Lemon. 
 
Chobani's marketing initiatives in 2015 will continue to explore various platforms to connect with consumers, which includes building on its recent launch on Tumblr and Snapchat. The company's fleet of sampling vehicles — or "ChoMobiles" — will also see an expansion. The company's goal is to reach up to 40 states and sample up to 1 million products throughout the year. 

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