Walgreens wants customers to ‘share a kiss’
NEW YORK Love is in the air and can be seen on a billboard in New York’s Times Square, courtesy of Walgreens.
Walgreens launched its “Share a Kiss” campaign, led by Digitas with the Gilmore Group, which allows customers to give a smooch and have it displayed on a billboard in Times Square. From Feb. 10-14, couples can upload their best kissing photo online at shareakiss.walgreens.com, or get their picture taken in-person at One Times Square to have their kiss displayed in bright lights. After being presented for the world to see, the billboard picture then can be downloaded or printed at any Walgreens store.
The kiss pics will be readily available to share on Facebook, or to print as a photo or gift to commemorate the romantic event. More than 100 personalized photo gift items are available through Walgreens online photo center (www.photo.walgreens.com) and also in Walgreens stores. Walgreens offers a wide range of Valentine’s Day essentials including chocolates, perfumes, greeting cards and even gift advisors who can help make holiday shopping easier.
Actavis goes up for sale, peaks interest of major Rx companies
NEW YORK Icelandic generic drug maker Actavis is for sale and could go for up to $10.8 billion at a time when many generic drug companies find themselves targets of acquisitions.
The fifth largest maker of generic drugs in the world, Actavis became a private company in 2007 after action by majority stakeholder Novator, led by Icelandic billionaire Thor Bjorgolfsson.
According to Reuters, a number of large drug makers could end up buying the company, including Pfizer, Sanofi-Aventis, GlaxoSmithKline and Novartis.
In other news, the Food and Drug Administration announced Friday that it had filed a consent decree and was awaiting the United States District Court for the District of New Jersey’s entry of a permanent injunction forbidding Actavis’ U.S. subsidiary, Actavis Totowa, from manufacturing drugs in its New Jersey factories until the FDA decides the factories are in compliance with current good-manufacturing practice requirements.
Winn-Dixie opens prototype store with expanded grocery departments, pharmacy
JACKSONVILLE, Fla. Winn-Dixie Stores on Wednesday opened a prototype store in its existing SaveRite location here featuring everyday low pricing on thousands of items a la Walmart, as well as monthly locked-in specials and special price-drop items in a warehouse format.
“In designing this concept, we spent a great deal of time reviewing our customers’ shopping preferences,” said Dan Portnoy, Winn-Dixie chief merchandising and marketing officer. “We wanted to make sure that the new store would be a true fit for the neighborhoods it serves. … We focused only on those items and services that were most important to our customers, and, as a result, we were able to aggressively cut costs and lower prices throughout the store.”
In addition to enhanced produce and meat departments, the 48,000-square-foot store also has an in-store pharmacy where customers will find 30-day supplies of more than 400 generic drugs for only $3.98 every day. Other features include newly designed warehouse-style shopping carts and popular staple items available for purchase by the case.
SaveRite closed the store Jan. 6, allowing time for associates to work through the afternoon and evening to lower thousands of prices. The company welcomed area leaders and residents to a preview on Tuesday evening where SaveRite donated $5,000 to Paxon Improvement Association. To celebrate the store’s new format, SaveRite will also host a Family Fun Event on Jan. 10.