Walgreens unveils Los Angeles flagship store at iconic location
DEERFIELD, Ill. — Walgreens is welcoming the public on Dec. 1 to the official opening of its 8,000th store nationwide and its first flagship store on the West Coast, located in Los Angeles at the iconic corner of Sunset and Vine. (To see extensive photos of the new store and the star-studded, red carpet grand opening event, click here.)
Walgreens continues to raise the bar as the store, which is the original location of Schwab’s drug store where Hollywood stars like Lana Turner were first discovered at the soda fountain, features an extensive collection of innovative offerings, products and services unexpected from a traditional drug store.
“We are thrilled to locate our milestone 8,000th store and latest flagship store at such a famous intersection as we bring a format unlike any traditional drug store to the Hollywood community,” said Joe Magnacca, Walgreens president of daily living products and solutions. “Walgreens aims to be America’s first choice for health and daily living, and we look forward to providing an exceptional experience for our customers as we help them get, stay and live well.”
“I’m very proud that Walgreens has chosen Los Angeles for its milestone 8,000th store, and is providing Hollywood residents with more access to pharmacy, health and wellness services. This flagship location brings not only a unique retail offering to this community, but also additional jobs and economic investment that help build a vibrant neighborhood,” Los Angeles Mayor Antonio Villaraigosa added.
The store’s expanded features include a LOOK Boutique beauty department with dozens of prestige and niche cosmetic, skin care and hair care brands not typically found in drug stores. As part of it, Britain’s leading skin care brand, No7, created by Boots, will be available in a Walgreens store for the first time. No7 is well-known for its range of anti-aging beauty serums, all independently scientifically tested.
The availability of No7 products at this Walgreens follows the strategic partnership between Walgreens and Alliance Boots, an international pharmacy-led health and beauty group. Last June, Walgreens and Alliance Boots entered into a strategic transaction designed to create the first global pharmacy-led, health and well-being enterprise.
The LOOK Boutique also will be staffed with specially trained beauty advisors, including a No7 beauty advisor. Expert shaping and grooming services will be available at the Eyebrow Bar.
The store also includes:
An enhanced pharmacy designed to encourage greater interaction between pharmacists and patients. Team member “health guides” will help pharmacy customers navigate a wide range of health-and-wellness products, services and resources, including immunizations and health tests. The pharmacy also features an “Ask Your Pharmacist” desk, consultation rooms and Express Rx kiosks for swift checkout;
A wide variety of fresh hand-rolled sushi and sashimi prepared daily;
An Upmarket Cafe offering a barista preparing fresh brewed coffee, espressos, as well as iced and frozen options;
A juice and smoothie bar featuring fresh fruits and vegetables. Customers also can enjoy eight flavors of self-serve frozen yogurt accompanied by a toppings bar;
Hundreds of fresh food items, including produce and on-the-go meal options, such as wraps, sandwiches and salads made fresh daily;
A best-in-class wine selection boasting more than 700 wines that will pair well with the store’s assortment of artisan and brie cheeses, as well as specialty meats, chocolates and more — a Beverage Wizard kiosk provides food and beverage pairing recommendations; and
A Coca-Cola Freestyle machine dispensing 130 varieties of Coca Cola fountain drinks.
During the flagship and 8,000th store ribbon-cutting ceremony, Walgreens will acknowledge World AIDS Day and the company’s involvement in treating and preventing HIV/AIDS by presenting a $10,000 donation to Charles Drew University in recognition of its HIV-related programming and outreach.
Prestige sets see double-digit gains
Beauty market research company NPD Group recently reported that prestige gift sets were once again on the rise within U.S. department stores.
While all prestige gift sets saw double-digit gains, the greatest lift was reported in makeup gift sets. Between January and October 2012, total makeup gift sets rose 26% to $116 million compared with the January to October 2011 period.
Total skin care gift sets increased 23% compared with the year-ago period to reach $276 million.
Total sales of fragrance gift sets climbed 10% to $479 million versus last year.
Total prestige beauty gift sets rose 16% to $871 million compared with the year-ago period, according to NPD.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.
CVS features nail trends with new kiosk
WOONSOCKET, R.I. — With nail care sales climbing by 40% since 2011 and growing by double-digits each year since 2008, CVS/pharmacy is making even more room in the store and is continuing to support demand for the latest innovations with its new Nail HQ kiosk, which showcases the hottest nail trends and product innovation.
Available in more than 2,000 CVS/pharmacy locations beginning in November, Nail HQ marks the latest innovation from CVS/pharmacy to improve the beauty shopping experience at the drug store.
“With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer,” stated Cheryl Mahoney, VP beauty for CVS/pharmacy. “With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that she can experience in our stores and then apply for herself at home — all with the added convenience of shopping at her local CVS/pharmacy.”
The new Nail HQ will serve as a platform to showcase gel nail technology at mass with new products from SensatioNail and Sally Hansen. Nail HQ also will feature an array of new shade options and will enable shoppers to view polish shades outside of the bottles through nail color strip displays. The CVS/pharmacy exclusive Nuance Salma Hayek line, which was developed in partnership with actress Salma Hayek, will introduce the 32-SKU nail lacquer collection, and nail brand Essie will also launch its newest collections at the Nail HQ every month.