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Walgreens teams with Toys for Tots, to be featured on Ellen DeGeneres Show

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Thursday announced it is teaming up with Toys for Tots and local charities across the nation. Through Dec. 17, Walgreens customers can donate new, unwrapped toys at any Walgreens store.

All community donations will be distributed to local families.

"From the company’s earliest days, Walgreens has been committed to lending a helping hand in the communities we serve," stated Walgreens community affairs director John Gremer. "With the help of our customers, we will send a warm message of joy and goodwill to thousands of families this Christmas season."

"We are very pleased to welcome Walgreens as a new national corporate sponsor of our 2011 Marine Toys for Tots Campaign," said Bill Grein, VP of the Marine Toys for Tots Foundation. "With the help of the company and its customers, we will no doubt fulfill the Christmas holiday dreams of thousands of less fortunate children who might otherwise be overlooked this year. We can’t thank them enough for the significant part they are playing in this year’s program."

"The Ellen DeGeneres Show," which is a well-known supporter of compassion and humanitarian efforts, will help raise awareness for Walgreens’ national toy drive with announcements of its support for the campaign during the show. The show’s annual Toys for Tots drive has raised significant funds and awareness for the cause over the past six seasons.

Toy drive donation bins have been prominently placed at each Walgreens location.

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Crossmark to acquire NCiM, creating largest in-store marketing services company in North America

BY Antoinette Alexander

PLANO, Texas — Crossmark, a sales and marketing services company in the consumer goods industry, is acquiring New Concepts in Marketing, a move that will add to Crossmark’s events and shopper marketing capabilities and create the largest in-store marketing services company in North America.
 


NCiM is a product demonstrations company in the United States. It is the agency of record for Bi-Lo, Giant, Ingles, Raley’s, Roundy’s and WinCo, as well as 12 Kroger divisions. In addition, NCiM provides turnkey services as the event agency of record for several top consumer packaged goods firms in the grocery channel.

Crossmark Events already is one of the largest providers of in-store event services in North America. With more than 13,000 event specialists, Crossmark Events delivers more than 7 million product demonstration and sampling hours each year.
 


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Report: Pertussis cases increase in Milwaukee

BY Alaric DeArment

NEW YORK — Cases of whooping cough have been increasing in the Milwaukee area, according to published reports.

The Milwaukee Journal Sentinel reported that the bacterial infection known medically as pertussis is spreading among kids at school districts in Wisconsin, citing public health officials as saying that new, stronger vaccines may be needed.

The director of disease control and environmental health at the Milwaukee Health Department, Paul Biedrzycki, was quoted as saying that the number of cases in the area were "double" what they usually are in November.


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