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Walgreens supports U.S. troops overseas

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Tuesday announced the company is donating nearly $400,000 worth of personal care items to the United Service Organizations to support operations in Landstuhl, Germany. The donation includes first aid items, toiletries, diapers and baby bottles, as well as coloring books, gum and playing cards.

The donation was shipped in late October and should arrive by Veterans Day, Walgreens noted.

The items will support the USO Warrior Center at Landstuhl Regional Medical Center, the nearest treatment center for wounded soldiers coming from Iraq and Afghanistan. The donation also will support other area USO centers in Ramstein and Stuttgart.

“We’re sending these necessities and well wishes to American troops and families overseas as a way to say ‘thank you’ for all that they do,” Walgreens community affairs director John Gremer said. “These items are products many need and use and we hope they’ll help make life a little easier.”

“USO Europe is honored to serve our nation’s service members as they deploy as well as welcome them home from combat zones,” USO Europe regional VP Walt Murren said. “This generous donation from Walgreens will further our mission of supporting our nation’s wounded warriors and bringing a touch of home to those who sacrifice so much.”

Walgreens has a long history of supporting American troops and veterans, from providing a store in the Pentagon beginning in the 1940s, to decades of donation and product drives, and extending company benefits to employees called to active service. Under the Walgreens military leave policy, employees called to active service receive their full salary, less military pay, for 42 months from the last day worked. In addition, they have the option of continuing medical, prescription and dental coverage at active employee rates.

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M-Edge Accessories rolls out military-inspired iPad covers

BY Allison Cerra

ODENTON, Md. — M-Edge Accessories recently debuted new iPad 2 accessories that show off the devices in military style.

The military-inspired lineup includes the trench runner series and the recon jacket. The trench runner series of products, which includes a messenger bag, jacket and sleeve, are vintage military style accessories in weathered cotton canvas, while the recon jacket is a ruggedized case designed for the outdoor adventurer, M-Edge Accessories said.

The trench runner messenger bag, jacket and sleeve are available in olive drab green and German grey for $79.99, $49.99 and $19.99, respectively. The recon jacket is available in tan, black and olive drab green for $49.99.

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High hopes for comfort, restoration, trend products

BY Barbara White-Sax

The fourth quarter is always the busiest season for As Seen on TV products. Products in the $9.99 to $19.99 range are expected to generate the most movement in the drug channel.

Jordan Pine, president of SciMark Corp. anticipated solid sales in comfort products (Ahh Bra, Miracle Socks), restoration products (Furniture Fix repair system, Flex Seal liquid rubber) and trend products (Snap-On Feathers).

He said he’s also seeing a focus on products for kids. “The huge success of Pillow Pets last holiday season has everyone trying their hand at this category,” he said.

 

The article above is part of the DSN Category Review Series. For the complete As Seen On TV Sell-Through Report, click here.

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