BEAUTY CARE

Walgreens sponsors Latino Fashion Week in Chicago

BY Michael Johnsen

CHICAGO — Walgreens on Monday announced it will be a presenting sponsor of the Fifth Annual Latino Fashion Week from Nov. 1 to Nov. 6 here.

The event, which has become one of the nation’s largest showcases for Latino designers and models, is expected to draw attendance of more than 10,000 fashion enthusiasts. The event will benefit Vive En Forma, a nonprofit organization dedicated to combating childhood obesity in Hispanic communities.

"Walgreens pharmacists and Take Care Health nurse practitioners serve as some of the most accessible resources for health information and support in predominately Latino communities coast to coast," stated Steve Pemberton, Walgreens divisional VP diversity and inclusion and chief diversity officer. "Community engagement is a part of the Walgreens DNA, and it’s one of the many reasons we are pleased to sponsor Latino Fashion Week here in our hometown. Through opportunities like this, we’re reaching beyond our corner drugstores to help people make healthier choices to live well and stay well."

Pemberton will be on hand to help kick off Latino Fashion Week during the Red Carpet Media reception Tuesday at 6 p.m. Five hundred VIP guests will receive a Walgreens-exclusive designer swag bag featuring works of art from renowned Chicago artist Andre Guichard.

This year’s event will include educational seminars and a three-day vendor exposition Nov. 3 to 5. The expo provides a venue for Walgreens health professionals to share advice on the prevention and management of the health conditions that disproportionately impact Hispanic communities. Walgreens pharmacists will offer consultations, flu shots and free blood pressure screenings during expo hours.

The expo also will include a display from Walgreens Community Corner, a program created to promote the drug store chain’s diverse suppliers. During the event, Walgreens Community Corner will spotlight some of its top Hispanic-owned vendor partners including:

  • Trend Beauty, distributor of luxury fragrances;

  • Kramer Labs, supplier of nail care products;

  • Maximus Coffee, supplier of Walgreens Nice brand coffee;

  • Efficient Labs, supplier of cold and flu products; and

  • Ferdel Promotions, distributor of personal care products.

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Fischer taps TransMedia Group to introduce Ultrasol to U.S. market

BY Allison Cerra

BOCA RATON, Fla. — Fischer Pharmaceutical announced that it is looking to introduce its sunscreen product to the U.S. market.

The company announced Monday that it has tapped TransMedia Group to introduce Ultrasol to the United States. According to the company, Ultrasol is a popular sunscreen in Israel, and several U.S.-based retailers, including Walgreens, currently sell the line, which includes an extensive range of lotions and sprays for adults, athletes, kids and babies.

"Fischer is at the forefront of many sunscreen innovations, such as the introduction of the SPF system and incorporation of antioxidants and moisturizers in sunscreens," TransMedia Group CEO Tom Madden said. "Our publicity will underscore that Ultrasol was the first to incorporate the broad spectrum UVA and UVB natural filters in their preparations, now preparing to shield America’s sunbathers more reliably from the sun’s harmful UV rays using their science-based Superior Sun Technology formulations."

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Coty introduces Celine Dion Signature

BY Antoinette Alexander

NEW YORK — Coty has announced that in September it will launch the new Celine Dion Signature, which marks the latest addition to the Celine Dion portfolio of fragrances.

Since its introduction in 2003, the Celine Dion fragrance house has continually remained a top performer in major markets across North America and Europe.

"Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise," Coty Beauty SVP global marketing Steve Mormoris said. "This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world."

Celine Dion Signature is described as an elegant, classic scent with modern appeal.

The packaging is designed to be a reflection of Dion’s own classic elegance. Her silhouette is etched into the bottle in relief, creating a visual signature that evokes her everlasting appeal.

Celine Dion Signature will be available in September at mass merchandisers and drug outlets in the United States and Europe.

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