HEALTH

Walgreens promoting exclusive line of ‘natural’ dietary supplements

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens has begun promotion of its exclusive PureLife Naturals line of health supplements, a line launched in September in its weekly circulars. The line of active-ingredient formulas are blended without any artificial ingredients, colors or preservatives and ideal for the purity-conscious shopper.

 

"Shoppers are becoming savvy about what is and isn’t in their health supplement," noted PureLife. "With over half of U.S. adults taking supplements each month, the industry has had to adapt its offerings to meet discerning consumer demand and a dynamic market."

PureLife Naturals features 26 formulas including multi-vitamin supplements with an added fruit and vegetable-antioxidant boost that helps fight free radicals and a vitamin D3 supplement that comes in an easy dose liquid drop delivery system.

The PureLife Naturals line also encompasses a range of condition-specific supplements to help manage many health needs naturally, including blood glucose levels, immune support, joint health, increased energy, stress relief, sleep support, digestive health, brain and memory health and healthy aging. The company’s fish and krill oil softgels contain pure, sustainably harvested, wild-caught, cold water Alaskan fish oils.


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HEALTH

ERSP requests Casper Labs to tone down marketing message behind supplement Calmestra

BY Michael Johnsen

NEW YORK — The Electronic Retailing Self-Regulation Program on Tuesday recommended that Casper Labs modify or discontinue certain claims for Calmestra, a dietary supplement marketed as providing relief for symptoms of menopause, including claims that the product has been “clinically proven” to address symptoms of menopause.

Following its review of the evidence in the record, ERSP determined that the evidence did not support the establishment claims, exclusivity claims, claims pertaining to weight loss, and speed of action claims that were the focus of ERSP’s inquiry. ERSP recommended the marketer discontinue such claims.

ERSP further recommended that the advertiser discontinue claims that stating the product “produced dramatic improvements in pre-menopause, peri-menopause, menopause, and post-menopause as well as women who have had hysterectomies or ovarian problems including ovarian cancer,” as well as claims referencing puberty.

The company, in its marketer’s statement, said it would “comply with ERSP and update our advertising materials accordingly prior to re-launching the marketing campaign.”

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program.


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Vitamin Shoppe proposed acquisition of Super Supplements delayed

BY Michael Johnsen

NORTH BERGEN, N.J. — The Vitamin Shoppe’s proposed acquisition of Super Supplements has been delayed, the company recently announced. According to the company, the Federal Trade Commission had notified VSI that it is conducting an investigation into the planned acquisition, noting that the investigation will extend beyond Dec. 31, 2012.

In light of the investigation, VSI and Super Supplements have agreed to extend the outside date for consummation of the transaction from Dec. 31, 2012 to March 1, 2013, and are cooperating with the FTC in its investigation, the companies stated.


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