BEAUTY CARE

Walgreens to no longer carry IsaDora brand

BY Antoinette Alexander

NEW YORK Swedish cosmetics brand IsaDora, which was previously available exclusively at Walgreens, is now being offered only through CosmeticMall.com.

As of March 1, Walgreens no longer carries the beauty line. Walgreens launched IsaDora in 2003, joining several of its peers, such as CVS with its Lumene, a European skin care and cosmetics brand from Finland. The strategy behind such exclusive deals is to engender shopper loyalty by introducing U.S. consumers to European beauty brands and to establish the chain as a destination for beauty.

As of March, IsaDora’s products, including its new Mineral Makeup line, can be purchased through www.cosmeticmall.com, a purveyor of beauty and personal care via the Internet. The products can also be purchased through CosmeticMall.com partners Amazon.com and Shop.com.

“CosmeticMall.com is the ideal partner for us because they are extremely committed to educating their consumer and to offering them the best possible products to meet their individual needs,” stated IsaDora’s creative director Ingrid-Marie Johansson. “We’re thrilled they’ll be carrying our Mineral Makeup and summer color collections and will be working closely with CosmeticMall.com on future launches including fall and holiday.”

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Old Spice, John Force team up for drag racing series

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Old Spice brand has teamed up with drag racing’s Funny Car team John Force Racing with rookie Funny Car driver Mike Neff behind the wheel of the new Old Spice Ford Mustang in the 2008 NHRA Powerade Drag Racing Series.

The 320-mile-an-hour Old Spice Ford Mustang made its debut in Pomona during the 48th annual Carquest Auto Parts Winternationals at Auto Club Raceway in February. In addition to Neff’s car, Old Spice also will appear on the Ford Mustangs of John Force, Ashley Force and Robert Hight.

“I’m a big fan of Old Spice, and we’re excited to partner with a brand that brings such a strong commitment to our team and the world of racing,” stated Force. “With Old Spice as our newest sponsor, we hope together we will enjoy the sweet smell of success this racing season.”

A long-time supporter of motor sports, Old Spice has sponsored NASCAR champion Tony Stewart’s Nationwide Series team for the past eight seasons. Since 1999, Stewart has waved an Old Spice towel in NASCAR victor lanes more than 40 times. After the celebration, Stewart signs and turns over each Victory Towel to Old Spice to be auctioned off on eBay, with proceeds going to the Tony Stewart Foundation.

Based on the success of the Victory Towel Auctions with Tony Stewart, Old Spice is also working with John Force Racing to auction off victory towels when Neff and his team members win the 2008 NHRA Powerade Drag Racing Series.

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Coppertone introduces SPF 70+ sunscreen

BY Antoinette Alexander

KENILWORTH, N.J. Schering-Plough, the makers of Coppertone, is launching in April two new sunscreen products with an SPF of 70+, the highest protection rating available to consumers in a continuous spray.

The new SPF 70+ products are Coppertone Ultraguard and Coppertone Sport, a product designed for active lifestyles and features ultra sweat-proof and waterproof protection. The products will offer clear continuous sprays in SPF 70+ to give consumers photostable protection against both UVA and UVB rays.

The products also contain an antioxidant that, according to the companty, neutralizes free radicals. Free radicals can be formed in skin that is exposed to harmful UV rays, leading to both visible and hidden skin damage.

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