News

Walgreens mobilizes Facebook fan base to drive flu voucher program

BY Michael Johnsen

DEERFIELD, Ill. — With more than 1 million fans on Facebook and the largest following on Foursquare among chain drug store retailers, Walgreens is using these social media platforms to let its customers help distribute more than $6 million in free flu shot vouchers to five national charities, the Chicago-area chain announced Friday.

Walgreens is working with the American Diabetes Association, AmeriCares, Feeding America, League of United Latin American Citizens and the National Urban League on an initiative to help provide up to 200,000 flu shot vouchers.

Vouchers are for distribution to uninsured and underinsured individuals, as well as those who are unable to afford a flu shot without the voucher.

“Walgreens continues to play a leading role in providing flu shots and access to other important, preventive health care services for those in need throughout the U.S.,” Walgreens chief marketing officer Kim Feil said. “Our objective during flu season is to protect as many people as possible. This program gives people a unique opportunity to have a voice as part of our mission to help everyone in America stay well throughout the season.”

From now through Oct. 8, every time someone “checks in” at any Walgreens store nationwide through Facebook Places or Foursquare, Walgreens will donate one flu shot voucher to the pool of vouchers to be distributed to the participating organizations, up to 200,000.

Additionally, those who visit the Walgreens Facebook page beginning Sept. 11 can cast their vote for which organization they would like to receive the largest number of flu shot vouchers, upon completion of the promotional period.

Walgreens also has provided an additional 20,000 vouchers for $10 flu shots as a base donation to each participating organization for distribution to qualified individuals.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

FDA approves Mylan allergy treatment

BY Alaric DeArment

PITTSBURGH — The Food and Drug Administration has approved a generic drug made by Mylan for treating allergies.

Mylan announced Friday the approval of promethazine hydrochloride tablets in the 12.5-mg, 25-mg and 50-mg strengths.

Promethazine hydrochloride tablets, which are manufactured by several companies, had sales of about $42 million during the 12-month period ended in June, according to IMS Health.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Pedigree seeks to help shelter dogs with QR code initiative

BY Allison Cerra

NASHVILLE, Tenn. — Pedigree is encouraging Walmart shoppers to help feed homeless dogs by scanning the QR code on any package of Pedigree sold at Walmart with their smartphone.

Every QR code scanned represents one bowl of Pedigree food for dogs, which the brand will donate to an animal shelter (up to 500,000 8-oz. bowls).

The technology-driven initiative is part of the "Pets Love Walmart" month, whereby Walmart facilitates a dialogue about pet ownership by hosting weekly education demonstrations and displaying local shelter information on-shelf for ways to donate to a pet in need.

"This program is truly revolutionary because it marks a new frontier in generating awareness and support for the plight of shelter dogs," Pedigree senior brand manager Lisa Campbell said. "At Pedigree, our love for dogs is our driving passion so we were thrilled to facilitate yet another way people can make a difference in the life of a shelter dog. Scan a code, help a dog. It’s that easy."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?