News

Walgreens maintains strong social media presence

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens quickly has become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

“We’ve embraced social media, and the consumer engagement we’ve generated shows the value of these tools for our customers and the many ways they interact with Walgreens,” Walgreens president of e-commerce Sona Chawla said. “This is part of our commitment to 360-degree social media marketing. Through these social media tools, we’re able to extend valuable offers and effectively interact with our followers through a number of different online and mobile vehicles.”

In recognition of reaching 1 million Facebook “likes,” Walgreens is offering a free photo book for all of its Facebook fans. The classic, 8.5×11-in. linen photo book is free to Walgreens Facebook fans who get and use the promotional code by visiting the Walgreens Facebook page any time through midnight on July 9.

Shipping charges are not included.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Weis declares quarterly dividend

BY DSN STAFF

SUNBURY, Pa. — Weis Markets announced that its board of directors declared a quarterly dividend of 29 cents per share.

The company said the dividend is payable to shareholders of record as of July 18 and payable on Aug. 1.

Weis operates 162 stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Stop & Shop debuts Scan It! Mobile

BY Allison Cerra

QUINCY, Mass. — Stop & Shop officially has launched a next-generation scanner via a mobile application.

Stop & Shop said its Scan It! Mobile app allows customers to complete an entire shopping trip on their iPhone 3GS or 4G. As previously reported by Drug Store News, the app, developed in partnership with Modiv Media, allows customers to scan items with their phone’s camera. Once the shopping is complete, the information is relayed to the checkout register, thus speeding up the checkout process.

“It’s about customer choice,” said Mark McGowan, president of Stop & Shop’s New England division. “We’ve received tremendous feedback on our Scan It! technology because it allows customers to simplify their shopping experience — from tracking their budgets while they shop to reducing their time in the store. We understand that mobile apps are changing the way consumers shop and are excited to be the first supermarket company in the United States to offer this option to customers.”

The app can be downloaded at StopAndShop.com/ScanItMobile or the Apple App Store.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?