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Walgreens launches Way to Well Health Tour with AARP

BY Alaric DeArment

DEERFIELD, Ill. — Walgreens will provide prevention and screening services to adults in underserved communities in a program it is sponsoring with AARP, the company said Thursday.

The chain announced the launch of the Walgreens Way to Well Health Tour with AARP, which will last through December and provide free tests, assessment, education and consulting to communities in cities with the highest prevalence of such diseases as cancer, heart disease and diabetes. Tests will include cholesterol, glucose, blood pressure, body mass index, body composition, skeletal muscle, resting metabolism, visceral fat, real body age and body weight. The tour will include four customized vehicles that will travel separate regions of the United States, including Puerto Rico.

The tour is part of the chain’s Way to Well Commitment, a four-year program on which it will spend $100 million. Through Jan. 31, 2013, the company will put 1 cent from the purchase of every private-label health-and-wellness product toward the Walgreens Way to Well Fund, for up to $3 million per year.

"Way to Well reflects our commitment to disease prevention and to improving everyday health through education and early detection," Walgreens president and CEO Greg Wasson said. "With AARP, the nationwide traveling health tour is one way we deliver on our pledge to improve lives by providing underserved communities greater access to the resources they need."

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Duracell supports 2012 Olympic Games with new program

BY Allison Cerra

BETHEL, Conn. — As part of its sponsorship of the 2012 Olympic Games in London, Procter & Gamble said it has tapped its Duracell brand to launch the "Rely on Copper to Go for the Gold" program.

The program — which is headlined by NBA All-Star and Olympic gold medalist, Dwight Howard, along with fellow Olympians Hunter Kemper, siblings Mark and Diana Lopez and Summer Sanders — which gives consumers a portal, the Duracell online Virtual Stadium, to provide encouragement for the athletes through videos, pictures and texts as they train and compete for the Olympic Games in London. As part of the program,by submitting motivational messages to the Duracell Virtual Stadium, consumers have the chance to win a trip to the Sochi 2014 Olympic Winter Games or a $500 Visa gift card, Duracell said. What’s more, the Duracell roster of athletes will bolster the “Rely on Copper to Go for the Gold” program through their support at events, social media activations and ongoing fan engagement, Duracell noted.

"Whether in training or using battery power in their everyday lives, athletes trust in Duracell to make sure they are always prepared for what life has to offer," Duracell North America general manager Volker Kuhn said. "Duracell is committed to powering Team USA, and it’s our privilege to provide consumers with a tangible and meaningful way to help athletes achieve their Olympic Games dreams."

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FMI names new director of government relations

BY Michael Johnsen

ARLINGTON, Va. — The Food Marketing Institute on Thursday named Hannah Walker director of government relations to represent food retailers on Capitol Hill.

In her role at FMI, Walker will focus on a portfolio of issues, including payments, financial services, food assistance, data security and technology. Walker’s experience on the Hill includes a stay at the State of Florida Washington Office, where she was a federal policy adviser dedicated to agriculture energy, tax, trade and environmental issues; and later legislative director to Rep. Tom Rooney, R-Fla., who served on the U.S. House Agriculture Committee and chaired the Subcommittee on Livestock, Dairy and Poultry.

Walker worked on the 2008 campaign that brought Rooney to office, and then served as his legislative director until her most recent move to FMI. Walker helped to organize and build a successful legislative shop for an active Congressional office, advising the Congressman on issues and policy positions with both local and national implications.

Walker earned her bachelor’s degree from Middle Tennessee State University and her juris doctor from University of Memphis School of Law.

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