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Walgreens launches environmentally friendly store brand Ology, formulated free of ‘harmful chemicals’

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens’ family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

The new brand would fall in line with legislation presently under consideration — The Safe Chemicals Act — that if passed, would require that ingredients be determined safe for human health before being used in everyday consumer products. The pending legislation has led several industry leaders to pledge to remove potentially harmful and carcinogenic chemicals from several offerings over the next several years.

“Walgreens is proud to be leading the charge by providing Ology," stated Joe Magnacca, president of daily living products and solutions for Walgreens. “Ology reflects our dedication to innovation, our constant drive to improve our customers’ quality of life, and our ongoing commitment to help people get, stay and live well.”

Select Ology brand products are available at Walgreens and Duane Reade locations, as well as online. Items will be available nationwide by early November and are value-priced compared to conventional formulas of leading brands.

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GE donates $1.1 million to Hurricane Sandy relief efforts

BY Michael Johnsen

 FAIRFIELD, Conn. — In response to Hurricane Sandy, GE on Monday gave $1.1 million to support relief and recovery efforts throughout the Northeast of the United States. The American Red Cross Disaster Relief Fund was the recipient of $1 million, GE reported. The additional $100,000 dollars was given to the United Way of America for them to direct to local communities.

GE’s contribution to both organizations provides immediate support to disaster response efforts and brings much needed relief to all of those affected by the hurricane. Additionally, GE’s Volunteer Councils are engaged with local nonprofits to also respond to needs on the ground.

“While state and local governments as well as relief organization are still in the middle of determining the exact needs as a result of Hurricane Sandy, we have employees, customers and neighbors who have lost or damaged homes, or who are still living without power,” stated Bob Corcoran, VP GE Foundation. “Through our partner relief organizations, GE can help those in need in the aftermath, and we will.”

In addition to these contributions, the GE Foundation supports disaster relief through a $1 million grant to the American Red Cross Annual Disaster Giving Program. This program ensures an immediate response to meet the needs of people who are affected by all disasters. GE also helps local communities through our more than $8 million contribution to 500 United Way organizations throughout the United States and in a few other countries.

 

 

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Fashion Angels launches two new ‘Project Runway’ design kits for fashion-forward tweens

BY Melissa Valliant

MILWAUKEE — Tweens can be the star of their very own "Project Runway" with Fashion Angels’ two new additions to its line of fashion design and style kits: Project Runway Tapeffiti Fashion Design Challenge and Project Runway Models to the Runway.

Fashion Angels partnered with ACI Licensing in 2008 to develop a fun way for tweens to express their love of fashion by creating their own designs and styles. Based on "Project Runway" — the reality TV show in which aspiring fashion designers compete for a chance to launch their own line of clothing — the kits offers kids the ability to sketch, make patterns, construct garments and accessorize.

"Our new kits take tweens on the entire journey from their own fashion ideas to creating outfits that are runway ready," said Bill Uzell, EVP of Fashion Angels. "Kids can create almost any outfit that they can imagine, and in some of the kits, they can proudly present their work."

With the new Project Runway Tapeffiti Fashion Design Challenge kit, tweens can design up to 15 outfits by using Tapefitti — a kid-friendly version of the duct tape fashion fad —  and following 24 different dress patterns, which have color-coded markings indicating where kids can cut and "sew" pieces together. The final creations can be displayed on three dress form figures or on a 12-in. miniature mannequin.

The Project Runway Models to the Runway set allows tweens to create up to 50 different outfits with clothing and accessory stencils and decorative fashion papers, and then customize them with stickers, glitter paints and Tapeffiti. Tweens can showcase their creations by "dressing" the 10 different paper doll supermodels and guiding them down the pop-up runway, complete with a mini spotlight.

Both kits are sold nationwide for $31.99 and are recommended for ages 8 years and older.

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