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Walgreens’ Kim Feil inducted into In-Store Marketing Institute Hall of Fame

BY Mike Troy

CHICAGO — Walgreens’ chief marketing officer Kim Feil was inducted into the In-Store Marketing Institute Hall of Fame Thursday morning in Chicago.

Feil was a seasoned consumer packaged goods marketer when she joined Walgreens in fall 2008. As company CEO Greg Wasson recently noted, she propelled Walgreens from being a good advertiser to a world-class marketing organization.

"Wow! Who is that person?" Feil said after being invited to the stage to receive her award at the institute’s annual Shopper Marketing Summit in Chicago. "I want to accept this award on behalf of the merchandising and marketing teams at Walgreens," Feil said. "I work with an amazing group of people."

Other inductees included Joe Radabaugh, director of shopper marketing and insights with Nestlé, and Mark Scott, former VP shopper marketing and business development at Kimberly-Clark.

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BornFree’s eco-friendly baby bottles hit retail

BY Allison Cerra

NEW YORK — A baby brand has introduced a new line of 100% BPA-free, eco-friendly baby bottles.

BornFree’s eco-friendly bottles include Eco Classic and Eco Deco varieties, which are available in 5-oz. and 9-oz. sizes. What’s more, the company said that its baby bottles can be returned to BornFree for recycling, where they will be recycled into other products, such as toys and furniture.

"BornFree has always been committed to a baby’s health and well-being; now we’re also committed to preserving the earth’s precious resources," said Ron Vigor, president and co-founder of BornFree. "Our products are not only safe for your baby, but also safe for the earth. By purchasing BornFree eco-friendly bottles, consumers are making a conscious decision to do their part for both the health of their baby and the health of the planet."

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Report: Target puts Canadian sales at $6 billion by 2017

BY DSN STAFF

NEW YORK — Target expects sales from its upcoming Canadian stores to total more than $6 billion by 2017, Dow Jones reported.

Speaking to Wall Street analysts, CFO Douglas Scovanner said Tuesday that Target expects to have more than 200 stores in Canada within the next five to 10 years, with the stores generating about $6 billion Canadian ($6.27 billion in U.S. dollars based on Tuesday’s exchange rate).

Target’s initial group of stores will open through the chain’s purchase in January of up to 220 leases held by Hudson’s Bay Co.’s Zellers stores.

Scovanner also said the chain expects to double net income over six years with help from its branded 5% RED rewards credit card and the addition of the Canadian stores. The card gives shoppers a 5% discount on every store purchase.

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