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Walgreens honored with Colloquy Loyalty Reward in recognition of Balance Rewards

BY Michael Johnsen

DALLAS — Walgreens was awarded a Colloquy Loyalty Award in recognition of its Balance Rewards loyalty program, the group announced Tuesday.  

"Walgreens aimed to build a best-in-class loyalty program founded on ease, value and wellness. The program, offering members points for health-related activities, also had to be relevant, innovative and enterprise-wide," Colloquy stated. "Launched in September 2012, Balance Rewards counted 72 million members by the end of May 2013. During May, sales increased 4.3% over the same month in 2012 and there was an average basket size increase of 4.7% year over year."

“The Colloquy Loyalty Awards confer the highest honor on companies that are unwavering in their efforts to put the customer at the center of all efforts,” stated Colloquy editor-at-large Dennis Armbruster. “The innovations demonstrated in these winning strategies operated by these industry leaders, reflect the very best of efforts among global marketers to personalize and enhance the customer experience with every relevant communication and at every opportunity for interaction."


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OTCs most often used to treat cold-flu-allergy

BY Michael Johnsen

As many as 95% of consumers indicated that they or someone in their households have suffered from cold, flu or allergies in the past 12 months, according to an online survey of more than 500 AccentHealth viewers conducted in August. The overwhelming majority of those sufferers sought treatment of the ailment or its symptoms (99%) — mainly in the form of over-the-counter therapies (91%). To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to [email protected].

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Kroger chief information officer recognized for contributions to industry with lifetime achievement award

BY Michael Johnsen

CINCINNATI — Kroger on Monday announced that Chris Hjelm, SVP and chief information officer at Kroger, was a recipient of the Fisher-Hopper Prize for Lifetime Achievement in CIO Leadership from the Fisher CIO Leadership Program at the University of California-Berkeley’s Haas School of Business.

Hjelm was selected by a group of his peers for the enduring impact he has had on not only Kroger, but also on FedEx and Orbitz. 

"I am honored to receive this award, and humbled to be recognized by such a distinguished and respected group of industry leaders," Hjelm said. "This award is truly a testament to the entire IT and leadership team at Kroger and all we have accomplished by using information technology to enhance the customer experience. Success is a team sport."

The Fisher CIO Leadership Program established the award to honor a currently active CIO for his or her lifetime achievements in CIO leadership. The award is named in memory of Don Fisher, co-founder of The Gap and supporter of the IT leadership program at the Haas School of Business, and Max Hopper, the visionary behind American Airlines’ SABRE Systems that computerized and revolutionized travel reservations.

At Kroger, Hjelm is responsible for managing the company’s nationwide network of information and technology systems, including systems used in retail stores, manufacturing plants, distribution centers and offices. He also oversees the company’s small format strategy.

He played a central leadership role in the development of Kroger’s faster checkout initiative, QueVision, which employs infrared technology and predictive analytics to reduce the time customers wait in line to checkout from four minutes to less than 30 seconds, on average, today.

Hjelm serves on the boards of dunnhumby USA and Kindred Healthcare. Before joining Kroger in 2005, Hjelm was CIO of Cendant’s Travel Distribution Services. He has served as SVP technology at eBay, EVP at [email protected] and SVP and CIO at FedEx Corp.

 

 

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