BEAUTY CARE

Walgreens to honor nation’s veterans with military-only discount on Veteran’s Day

BY Michael Johnsen

DEERFIELD, Ill. — To celebrate the service and commitment of the nation’s military, Walgreens on Monday announced it is offering a Veterans Day discount to all veterans and active duty military personnel. 

On Monday, Nov. 11, customers with a valid military ID or proof of service will receive 15% off eligible store items and 20% off Walgreens, Nice! and W brand products at any Walgreens or Duane Reade drug store nationwide.

“For their service, sacrifice and courage, Walgreens thanks all U.S. veterans and active members of the military across the country and throughout the world,” stated Mark Wagner, Walgreens president of operations and community management. “Offering a special discount to our service members is one way we can show our appreciation. We are always pleased to honor the military and do our part to participate in celebrating our nation’s heroes.”

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Crossmark acquires marketing-solutions firm PromoWorks

BY Michael Johnsen

PLANO, Texas — Crossmark on Monday announced the acquisition of the assets of PromoWorks, an insights-driven shopper marketing solutions firm. PromoWorks will be led by industry veteran Julie Beck. Prior to joining PromoWorks in 2011, Beck held a variety of leadership positions at Procter & Gamble, Johnson & Johnson, Kraft and the Partnering Group.

"PromoWorks offers unique strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events," stated Joe Crafton, Crossmark CEO. "The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in the United States and the exclusive event marketing planning agency for many of the top consumer brands."

PromoWorks will be Crossmark’s go-to-market brand that will be the foundation for growth in grocery shopper engagement.  Crossmark will roll its NCiM grocery events business under the leadership of the PromoWorks management team.

This is Crossmark’s second recent acquisition of a marketing firm.  In August, Crossmark acquired Marketing Werks — one of the largest independent consumer-engagement companies in the United States.

"As traditional advertising continues to lose relevance in many categories, we are experiencing an explosion in utilizing people as media to engage with consumers on-the-go," Crafton noted. "According to our research, experiential marketing is expected to see robust growth over the next decade."

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Unilever signs sponsorship agreement with Manchester United

BY Antoinette Alexander

MANCHESTER, England — Unilever and Manchester United have inked a three-year regional partnership in South East Asia whereby Unilever will become the club’s official personal care and laundry partner in nine countries, including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.

A number of Unilever’s most popular personal care and laundry products, such as Clear, Omo and Rexona, will now carry the Manchester United crest.

“Manchester United is one of the world’s most iconic football clubs, with a passionate following in South East Asia. This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets,” stated Peter ter Kulve, president of Unilever, South East Asia and Australasia. “Both Unilever and Manchester United share a common belief in the importance of promoting physical activity. Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.”

 

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