BEAUTY CARE

Walgreens helps customers find ‘beauty within’

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens entered the digital beauty space with a new, interactive website aimed at finding real solutions to real makeup, hair and fashion dilemmas.

Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros. Visitors to Beauty Within will find video episodes highlighting everyday women and their personal beauty challenges. In addition, the site offers deals and product information about featured beauty brands, as well as a beauty blog with tips and trends on such topics as proper makeup hygiene and caring for tools.

"Beauty is one of the top categories searched and reviewed on Walgreens.com," stated Shannon Petree, Walgreens divisional VP and general merchandise manager for beauty. "This new site plays up on the fun factor and excitement surrounding beauty, and allows us another way to connect with our customer to help her quickly find real and sensible solutions."

The site will address an array of topics, from an avid runner’s last-minute makeover before a philanthropic fundraiser to moisturizers to help a woman turning 50 years old, as well as earth-friendly products for eco-conscious beauties.

Beauty advisers, along with host Jennifer Dorogi, will help transform the women using a wide variety of products found at Walgreens. Dorogi is a beauty expert who has worked as a contributing writer and correspondent for “Extra,” “Good Day LA” and the TV Guide Channel. Celebrity hair stylist and professional makeup artists also may be on hand to offer advice on products and usage, the retailer noted.

"With help from our featured beauty pros, our real beauties will feel confident about recreating and enjoying their new look," Petree said.

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BEAUTY CARE

P&G supports NFL Play 60

BY Allison Cerra

CINCINNATI — As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL’s campaign to fight childhood obesity and promote health and wellness among kids nationwide.

Through P&G’s donation, NFL Play 60 has allowed the league to create health centers, rehab playgrounds, purchase sports equipment and help thousands of children lead happier, healthier lives, according to the company.

"P&G is proud to have provided season-long support of NFL Play 60 to help thousands of kids lead happier, healthier lives," said Anne Westbrook, corporate communications leader, U.S. sports marketing at P&G. "P&G’s mission is to touch and improve the lives of our consumers, which is why fighting childhood obesity, which affects one-third of our nation’s children, is so important to us."

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Organix broadens portfolio with at-home straightening system

BY Antoinette Alexander

NEW YORK — Vogue International’s Organix hair care brand is expanding its portfolio with the new Ever Straight Brazilian keratin therapy collection, an at-home hair straightening system.

Made with the same scent as the Organix nourishing coconut milk collection, the blend of organic cocoa nut oil with keratin proteins promises to strengthen and soften the hair, while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, according to the company.

Like all other Organix products, the Ever Straight Brazilian keratin therapy collection is packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin. All labels are printed using environmentally friendly inks and compostable label film made from annually renewable resource corn, not from petrochemicals.

The Organix Ever Straight Brazilian keratin therapy collection includes:

  • 30-day smoothing treatment ($14.99): This formaldehyde-free smoothing treatment infuses a keratin complex into the hair cuticle to help reduce up to 95% of frizz and curl. Ever Straight Brazilian keratin therapy 30-day smoothing treatment can be used on all hair types, including chemically treated hair. The treatment remains in hair for 48 hours, and during this time, the hair cannot become wet or bent. After treating the hair, the user must only use sulfate- and sodium chloride-free products to avoid breakdown of the keratin. Results typically last 30 days depending on hair texture, according to the company;

  • Shampoo ($7.99);

  • Conditioner ($7.99);

  • Flat iron spray ($7.99); and

  • Anti-breakage serum ($7.99).

The Ever Straight Brazilian keratin therapy collection is available at Walmart, Walgreens, CVS, Rite Aid, Duane Reade and Meijer.

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