BEAUTY CARE

Walgreens’ Colin Watts serves as jury chair at 2010 Product of the Year USA Awards

BY Antoinette Alexander

NEW YORK Walgreens VP and chief innovation officer Colin Watts was in Manhattan Tuesday evening to address attendees of the 2010 Product of the Year USA Awards held here at the Edison Ballroom.

Watts served as the jury chair for this year’s awards. Watts, who joined Walgreens in 2008, is a healthcare and consumer packaged goods veteran who last served as VP and general manager of the U.S. business of Campbell Soup. Before that, he was president of Johnson & Johnson’s McNeil Consumer Healthcare Worldwide business.

The 14 winners in this second annual Product of the Year USA competition are:

  • Hair Care: Pantene Nature Fusion (Procter & Gamble)
  • Hair Styling: Clairol Perfect 10 (Procter & Gamble)
  • Personal Care: Secret Clinical Strength (Procter & Gamble)
  • Laundry Products: Tide Stain Release (Procter & Gamble)
  • Carpet Care:  Resolve Deep Clean Powder (Reckitt Benckiser)
  • Household Products: Glade Sense & Spray (S.C. Johnson)
  • Home Cleaning Products:  Pledge Multisurface (S.C. Johnson)
  • Coffee Systems: Nescafe Dolce Gusto (Nestle)
  • Beverage: Sprite Green (Coca-Cola)
  • Oral Care: Colgate Wisp (Colgate-Palmolive)
  • Personal Hygiene: Afrin PureSea (Schering-Plough)
  • Pet Food: Cesar Treats (MARS Petcare)
  • Children’s Products: Springfree Trampoline (Springfree Trampoline)
  • Value Products: Moser Roth Chocolate (Aldi, Inc.)

The POY is the only consumer product award that rewards innovation and is voted on by consumers. Established more than 20 years ago in France, the Product of the Year currently operates in 28 countries with the same purpose: Guide consumers to the best products in the market and reward manufacturers for quality and innovation.

Backed by the votes of 100,000 consumers, the red POY seal serves as a shortcut for shoppers; and for manufacturers, the award is a powerful marketing message that has been shown to increase retail distribution and sales by an average of 10% to 15%.

POY accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. The products are then placed into specific categories, such as food or personal care, with a product then being chosen as a winner in its category through a nationally representative research study administered by TNS. Winners able to use the POY seal for marketing initiatives.

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Pert Plus taps male demographic with 3-in-1 products for men

BY Antoinette Alexander

PHOENIX Pert Plus, which is part of Innovative Brands’ portfolio, is expanding its line with the launch of two new 3-in-1 products, one specifically formulated to appeal to men.

Launching at retail in February are the new 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas. The formulas come in two variants: Moisturizing and Refreshing (geared toward men).

Pert Plus Moisturizing 3-in-1 contains vitamins A and E plus aloe vera to moisturize the skin.

Formulated specifically for him is the new Pert Plus For Men Refreshing 3-in-1, which provides a cool, tingling sensation.

In conjunction with the launch, Pert Plus is unveiling a “Threedom” online video contest in April. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from.

Participants will be eligible to win weekly prizes for products that will help simplify their lives such as a Blackberry, TiVo, PlayStation 3, etc. A grand prize winner will be selected in December and will win a three-island trip to Hawaii. For more details, visit http://www.pertthreedom.com.

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Mederma gears up for stretch mark cream launch

BY Antoinette Alexander

NEW YORK Mederma is launching it new Mederma Stretch Marks Therapy, which will be available in the skin care section at CVS, Walgreens and other retail pharmacies across the country, the company recently announced.

Mederma Stretch Marks Therapy is specifically formulated and clinically proven to improve overall appearance of stretch marks, with noticeable improvement in as soon as four weeks, the company stated.

The cream formula combines a blend of such ingredients as proprietary botanical extract Cepalin, hyaluronic acid and centella asiatica leafextract.

Mederma Stretch Marks Therapy is available in a 5.29-oz tube (a one month supply, on average) and retails for approximately $39.99.

Mederma Stretch Marks Therapy will be available in the skin care section of CVS and Walgreens stores in February, and in other drug stores nationwide beginning in March.

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