CENTER STORE

Walgreens checks in with Foursquare on mobile coupon program

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

The drug store chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.
 
“We’re using mobile technology and social media to better engage Walgreens customers, to give them convenient channels to interact with us and to deliver products, services and savings they truly value,” stated Sona Chawla, Walgreens president of e-commerce. “Foursquare shares our commitment to innovation and together we’ve developed some unique, breakthrough offerings that cater to today’s tech-savvy consumers.  With this program, it’s just check in and the coupon is displayed instantly.”
 
The first coupon offering, available now through March 10, is for 50% off all varieties of AriZona Iced Tea cans.
 
"Walgreens has been an innovative partner on the Foursquare platform and this is a perfect opportunity to test our new functionality," stated Eric Friedman, director of business development for Foursquare. "We are excited that Walgreens is the first to test unique codes in a Foursquare Special, providing a seamless experience for customers."
 
Walgreens first introduced mobile coupons through its mobile applications in November. One of the largest retail mobile coupon offering in the United States was launched on “Black Friday,” with point-of-sale scanning available at all of Walgreens locations. The mobile initiative helped generate more than 500,000 downloads of Walgreens’ mobile application in December, the pharmacy operator reported.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

SodaStream introduces new flavors sweetened with stevia

BY Allison Cerra

AIRPORT CITY, Israel — SodaStream has launched a new line of flavors sweetened with an all-natural plant-based sweetener.

SodaStream said its stevia-laden flavors initially will launch in Europe, with U.S. sales expected to begin this summer. The initial flavors, with less than five calories per serving, include pink grapefruit, peach-pear, orange, lemon-lime, cranberry-apple and others.

"Diet flavors sweetened naturally with Stevia are another key milestone in our commitment to provide healthier alternatives to pre-packaged carbonated drinks," SodaStream CEO Daniel Birnbaum said. "Consumers can now make a smarter beverage choice, not only for the environment and their wallet, but also for the wellness of their family. We remain committed to continue empowering consumers with better, more innovative products."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Marley Coffee appoints VP sales for Canada market

BY Allison Cerra

LOS ANGELES — As part of its international expansion efforts, Marley Coffee has added Canterbury Coffee’s former director of business development to its team.

In his new role, Raymond Pahlad will serve as VP sales for Canada and will be responsible for Canadian sales and marketing, including spearhead sales and marketing programs across all channels, including retail distribution, foodservice and office coffee service. In Canada, Marley Coffee currently offers six varieties of its whole bean coffee, packed in 12-oz. bags, as well as single-serve pods for home, office and foodservice. The company expects to expand distribution of its Marley Coffee organic ground line into Canada in 2012.

"With Ray’s extensive background in consumer product management and his existing knowledge of our brand, we’re thrilled to have him join the Marley Coffee team," said Brent Toevs, CEO, Marley Coffee. "We see tremendous growth opportunity in Canada and Ray knows the market as well as anyone in the industry. We’re grateful to our friends at Canterbury Coffee for supporting Ray’s decision to join us and we look forward to working with them on continued success."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?