BEAUTY CARE

Walgreens applies online prowess

BY Antoinette Alexander

Walgreens dove into the digital beauty space earlier this year with a new and interactive website aimed at providing beauty mavens with real solutions to real makeup, hair and fashion dilemmas.


Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve skin, hair and makeup looks, as well as video episodes highlighting everyday women and their personal beauty challenges.


Beauty Within addresses topics from an avid runner’s last-minute makeover before a philanthropic fundraiser to moisturizers to help a woman turning 50 years old and earth-friendly products for eco-conscious beauties.


The site also offers deals and product information about featured beauty brands, as well as a beauty blog with tips and trends on such topics as proper makeup hygiene and caring for tools.

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BEAUTY CARE

L’Oréal boutique touts beautiful convenience

BY Antoinette Alexander


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


The boutique carves out an oasis for beauty within the massive store — a somewhat logical extension from the “bath” in Bed Bath & Beyond — and features L’Oréal Paris skin care, hair care, cosmetics and hair color products. Brand ambassadors (i.e., Bed Bath & Beyond associates who were trained by L’Oréal) are in the boutique daily to offer shoppers expert advice and tips on which products are best suited for their skin and hair care needs.


The Bed Bath & Beyond Upper East Side store, located at 61st Street and First Avenue, is an ideal fit for the L’Oréal Paris flagship boutique, creating somewhat of a bridge between tony Upper East Side shoppers and the department stores in Midtown.

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P&G helps men get in the ‘zone’

BY Antoinette Alexander

Procter & Gamble, which owns the Gillette brand, is taking an innovative approach to reaching men in the grooming aisle with the rollout of its Men’s Zones in select H-E-B supermarkets.


The store-within-a-store carves out aisles that specially are tailored to meet his grooming needs, boasting more than 530 products just for him. In addition to featuring products from P&G, as well as other manufacturers, 
the Men’s Zone depart­ment has touch screens so he can get grooming tips and discover new products. There also are flat-screen TVs that can show sporting events or other information.


With arched endcaps and blue floor lighting, the department is hard to miss, but it also creates an area where male shoppers are encouraged to explore.

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