Walgreens applies online prowess
Walgreens dove into the digital beauty space earlier this year with a new and interactive website aimed at providing beauty mavens with real solutions to real makeup, hair and fashion dilemmas.
Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve skin, hair and makeup looks, as well as video episodes highlighting everyday women and their personal beauty challenges.
Beauty Within addresses topics from an avid runner’s last-minute makeover before a philanthropic fundraiser to moisturizers to help a woman turning 50 years old and earth-friendly products for eco-conscious beauties.
The site also offers deals and product information about featured beauty brands, as well as a beauty blog with tips and trends on such topics as proper makeup hygiene and caring for tools.
L’Oréal boutique touts beautiful convenience
Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”
The boutique carves out an oasis for beauty within the massive store — a somewhat logical extension from the “bath” in Bed Bath & Beyond — and features L’Oréal Paris skin care, hair care, cosmetics and hair color products. Brand ambassadors (i.e., Bed Bath & Beyond associates who were trained by L’Oréal) are in the boutique daily to offer shoppers expert advice and tips on which products are best suited for their skin and hair care needs.
The Bed Bath & Beyond Upper East Side store, located at 61st Street and First Avenue, is an ideal fit for the L’Oréal Paris flagship boutique, creating somewhat of a bridge between tony Upper East Side shoppers and the department stores in Midtown.
The new ‘Look’ of Duane Reade
Duane Reade, which now is owned by Walgreens, is redefining the chain drug beauty shopping experience for New Yorkers as it continues to roll out its Look Boutique as part of its transformation.
The upscale staffed beauty department services all aspects of beauty, including brows with a Ramy-branded brow bar that offers in-store brow-shaping services. Available beauty brands include Becca, POP Beauty, Purminerals, ’Tini Beauty Lounge and Vera Moore.
The Look Boutique also offers shoppers an inviting fragrance area that undoubtedly is a departure from the typical drug store fragrance department. The fragrance counter has a handful of the most popular fragrances tethered to an upscale-looking counter so beauty mavens can sample fragrances easily.