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Walgreens announces new Balance Rewards for healthy choices

BY Ryan Chavis

DEERFIELD, Ill. — Walgreens on Tuesday announced the new Balance Rewards for healthy choices initiatives, which is aimed at helping participants modify behavior risk factors associated with the nation's most pressing public health issues. The initiative marks the first community pharmacy program that includes training based on the methodology of psychologist Dr. B.J. Fogg.

The incentive will reward members who adopt healthy habits with Balance Reward points, Walgreens said. Select pharmacists and online Pharmacy Chat agents will receive behavior change training led by Dr. Fogg, which will provide the necessary resources to provide wellness coaching via the Tiny Habits method — an approach to behavior change that involves simple steps that lead to a healthier lifestyle.

“Adopting a consistently healthy action like practicing a balanced diet, exercising more or changing other lifestyle habits is typically not easy,” said Kermit Crawford, Walgreens president of pharmacy, health and wellness. “Through our Balance Rewards for healthy choices initiative, Walgreens encourages participants to adopt healthy actions with the added support and guidance of our pharmacists and Walgreens online Pharmacy Chat agents trained on Dr. Fogg’s Tiny Habits approach. This is a perfect fit for a community pharmacy based program in which our pharmacists have frequent contact with consumers.”

Program members can accrue points by taking part in assorted health-related programs and tracking their progress toward a goal. The program will make this more seamless through the optional use of mobile devices and such apps as MapMyFitness, Lose It!, MyFitnessPal and RunKeeper. Additionally, health plans and other payers will have the ability to define additional activities for their members to earn points.

Rewards for healthy choices are comprised of three elements: exercise and activity; adopting healthy habits; and eating right. The company said it expects the initatives to expand over time.

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The Little Clinic announces new openings

BY Ryan Chavis

NASHVILLE, Tenn. — The Little Clinic announced a number of new store openings, including its first clinic locations in Virginia. The Little Clinic opened at 9000 Staples Mill Road on June 30, and another will open on July 1 at 7000 Tim Price Way. Grand opening events took place July 8 through July 9.

"Dickson County is such a fast-growing community of families and businesses, and we are so excited to join the Dickson Kroger family," said Sabrina Briggs, regional clinical director at the Little Clinic. “Having access to health care close to where you live, work and shop is vital for today’s families, and we look forward to providing the care residents need.”

The clinic also announced a new opening inside the renovated Dickson Kroger, located at 143 Henslee Drive, which opens today. The Dickson location is the company's 16th clinic in Middle Tennessee.

Little Clinic locations inside select Kroger stores are staffed with board certified nurse practioners, who are authorized to diagnose, treat and write prescriptions for common illnesses, according to the company.

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Rise in ‘manscaping’ may prove a boon for hair-removal market

BY Raven Romero

PRINCETON, N.J. — A sizeable proportion of men (39%) report removing body hair below the neck, otherwise known as manscaping, according to the Multi-sponsor Survey’s 2014 Study of Men’s Grooming Appliances and Tools released today. These results are up from only 1-in-20 (6%) men in 2005.

The manscaping trend is sharply curved toward millennials and Hispanic men, among whom majorities (57% and 58%, respectively) report body hair removal. The groin is the most common area for male body-hair removal, followed by the chest and underarms. Removing underarm hair appears to be the latest growing trend in male body-hair removal.

Blade razors, both disposable and refillable, are the most popular tools for removing body hair, followed by electric razors. Use of the body razor — a product designed specifically for body hair removal —is very low comparatively.

"This trend suggests the men's hair removal market is ripe for new products to facilitate body hair removal and after-care products to soothe and enhance skin's appearance," said Cherie Godbold, account executive at Multi-sponsor Survey.

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