BEAUTY CARE

Wahl launches new how-to website for men’s grooming

BY Antoinette Alexander

STERLING, Ill. — Wahl, a maker of men’s grooming tools, has launched a website dedicated to men’s grooming and is designed for guys looking for a resource for new hair or facial hair styles, combined with how-to tips to achieve the look.

The new WahlGrooming.com is a new one-stop grooming destination that features a library of styles, instructional videos and expert tips, and also supports what research from Wahl suggests guys really want — help in the grooming department. 
 


“Men’s grooming is evolving and Wahl is evolving with it,” stated Steve Yde, director of marketing for Wahl. “Grooming used to be just about the face, but growing interest in multi-purpose grooming devices and hair clippers suggests guys are now thinking bigger picture when it comes to keeping up appearances. Through WahlGrooming.com, we’re supporting this new expanded grooming routine by offering guys one place to find, achieve and maintain a variety of hair and facial hair styles.” 
 


Cutting hair at home, once considered a family affair, is now more of a guy thing as research from Wahl reveals. Today, more than 8-out-of-10 home haircuts are performed on men, which is why Wahl designed its new grooming site to help those who cut get the job done right, the company stated. It provides guys with a full range of achievable hairstyles, supported by demonstration videos, and how-to instructions. Styles range from classic looks, such as the buzz cut and brush cut, to the more modern fade and peaked cuts. The section also includes Haircuts 101, an informational guide that covers the basics of haircutting, from guide combs to clipper techniques.
 


Those looking for facial hair will find that Wahl’s new grooming destination covers the gamut on mustaches, beards, goatees and even sideburns. Like the haircuts section, it includes step-by-step advice, and recommendations on products to achieve these looks. The library of more than 40 facial hair styles includes everything from the full beard all the way down to the modernly stylish stubble look. Those seeking something around or above the mouth can choose from the classically popular Goatee, the hipster-chic Handle Bar mustache, or a cool Soul Patch. 



The site, developed by HY Connect, is also a destination for grooming news and promotions in the world of Wahl Grooming. From the Wahl Man of the Year contest, Cuts for a Cause, and Face the Day Tour to new campaigns, stunts and studies, the site gives guys the opportunity to get informed and involved.
 


 

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BEAUTY CARE

Pacific World creates press-on nail collection under Fing’rs brand

BY Antoinette Alexander

ALISO VIEJO, Calif. — Pacific World’s Fing’rs brand has created a new collection of press-on nails in five different fashion-forward designs.

“Our goal with Fing’rsPrints is to provide an unlimited wardrobe of on-trend style options at a reasonable price. We spent months designing nails inspired by trends seen from the streets to the runway. Not only do they look good, they are easy to apply and non-damaging to the natural nail,” stated Sheila Vega, Fing’rsPrints brand manager.

Each set of nails comes with 24 nails that can be mixed and matched along with two nail charms that can be applied to any nail. The designs include —

  • Simply Chic with 3D bow rhinestone charms
  • Girlie Glam with two 3D heart rhinestone charms
  • Street Beat with two 3D star rhinestone charms
  • Rock Rebel with two 3D skull and crossbones rhinestone charms
  • Runway Ready with two 3D royal crown rhinestone charms

The new Fing’rsPrints are priced at $7.49 each.

 

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S.ZURELL says:
Feb-27-2014 08:14 pm

I have tried Fing'rs Prints and they are great and easy to put on as well as take off. I highly recommend them. Great Value!

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American Crew unveils 2014 trends in men’s hair care

BY Antoinette Alexander

DENVER — Men’s grooming brand American Crew has debuted the hottest trends in men’s haircuts and style. Much like the bold patterns and color-blocking combinations that will rule men’s fashion and provide a range of style options for spring/summer 2014, men’s grooming in 2014 is all about versatility.

Taking inspiration from "retro" shapes, the Independent Collection features three new cuts – Ezra, Hamilton and James – each styled in three ways.

 

"Gone are shorter haircuts that limit style options; 2014 is the year to be a bit more bold, play both sides of the fence with your style and keep your options open," stated Craig Hanson, American Crew creative director. "It starts with the cut, and by keeping hair longer, men can take advantage of all the choices they have for their style."

James: Not your father’s comb over, nor is it Christian Bale’s in American Hustle, this cut and subsequent styles take the uber-groomed look of the 50s and pairs it with blow-combed styles from the 70s to give hair an exaggerated look of fullness with a sculpted shape. Get the look with American Crew Pomade.

Ezra: Go to new lengths and defy gravity with this 80s-inspired style that is as tall as it is bold. Get the look with American Crew Firm Hold Styling Gel that has a non-flaking formula that promises to provide all-day hold. Once dry, finish the hair with American Crew Fiber to thicken, texturize and increase fullness of the hair, with a matte finish.

Hamilton: This cut is both relaxed and rugged, and a modern take on the characteristic 90s hairstyles. Hamilton easily goes from day to night, or can be easily changed to fit any mood. Get the look with American Crew Alternator, a styling and finishing spray that uses polymer-based technology for control while allowing hair to remain flexible for styling and adjusting.

 

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