BEAUTY CARE

Wahl develops go-to source for facial hair information, advice

BY Alaric DeArment

STERLING, Ill. Wahl is working with facial hair experts to launch a website that will include an encyclopedia of facial hair styles, blogs and a Q-and-A session.

Wahl announced the partnership to create the website Wahlnation.com on Thursday with the experts, known as pogonologists, Nick Burns and Allan Peterkin. Burns and Peterkin are co-authors of the book “The Bearded Gentleman – The Styling Guide to Shaving Face.”

“Wahl recognizes that men want easy-to-digest information about choosing and maintaining their facial hair,” Wahl product expert Steve Yde said. “We know a lot of guys consider growing facial hair, but the uncertainty and anticipation causes some to go with a clean-shaven look instead.”

Nearly 60% of men in the United States grow some style of facial hair, according to Wahl.

“I’m excited to join Wahl in their mission to support men on their quest to define their personal style and educate those seeking assistance from facial hair experts,” Burns said. “We’re excited to help teach men the skills they need to sport the right style of facial hair … and have a little fun along the way.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Olay taps Carrie Underwood as brand ambassador

BY Antoinette Alexander

CINCINNATI Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity brand ambassador.

Underwood joins a list of well-known Olay brand ambassadors around the world, including actress Maggie Cheung in greater China, singer and actress Lucero in Latin America and actress Thandie Newton in the United Kingdom.

Inspiring a new generation of women, the 27-year-old, Grammy award-winning artist will take part in the brand’s "Challenge What’s Possible" campaign, scheduled to debut later this year. She also will represent a line of skin care products for the brand.

"We are thrilled that someone as inspirational as Carrie has joined Olay," stated Joe Arcuri, VP for North America at Procter & Gamble beauty. "Carrie epitomizes Olay’s mission to challenge possibilities and encourage a new generation of women to learn about skin care and make a noticeable impact on their skin’s appearance."

Olay is also a sponsor of Underwood’s "Play On Tour" this fall with shows in cities throughout the United States and Canada from September to December 2010.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

CVS, Maybelline New York kick off makeup artist contest

BY Antoinette Alexander

NEW YORK Maybelline New York, the official makeup sponsor of Mercedes-Benz Fashion Week, and CVS/pharmacy are inviting consumers to showcase their talents and enter to win the "Be a Sensational Makeup Artist" contest.

From Sept 1 to Oct. 15, consumers can enter the "Be a Sensational Makeup Artist" contest by visiting Besensationalandwin.com. Contestants must submit a video of themselves creating a makeup look with Maybelline New York cosmetics for a chance to win.

A panel of beauty experts, including Maybelline New York makeup artists and executives from Maybelline New York, will judge the contest. The judges will select five finalists — The Fashion Five. However, the viewing public will determine the grand prize winner. The winner’s makeup look will be showcased in the February 2011 issue of a top beauty/fashion magazine. The winner also will receive a trip for two to New York City, a professional makeup artist kit full of Maybelline products, a CVS/pharmacy gift bag and the chance to assist Maybelline New York’s global consulting makeup artist backstage at Mercedes-Benz Fashion Week in New York. Visit Besensationalandwin.com for contest rules and details on prizes.

"Maybelline New York is thrilled to be partnering with CVS/pharmacy on another Be Sensational program this fall," stated Steve Lutz, SVP sales at Maybelline New York – Garnier. "There are so many talented and aspiring makeup artists out there waiting for their big break. As the official makeup sponsor of Mercedes-Benz Fashion Week in New York, we are thrilled to make someone’s dreams come true by letting them showcase their talents at this premiere beauty and fashion event."

Interested participants also can enter live at the Maybelline New York & CVS/pharmacy Beauty and Fashion Retreat from Sept. 11 to 16 at 1701 Broadway in New York City. Consumers will be able to upload videos at a designated "Be Sensational" computer kiosk, as well as receive complimentary makeup touch-ups, personalized consultation cards and coupons for Maybelline New York products at CVS/pharmacy. Industry pros from top beauty and fashion magazines, such as The Oprah Magazine, Marie Claire, Elle, Teen Vogue, Vogue, Harper’s Bazaar, and New York Magazine, will be on hand to share the latest beauty and fashion trends. This free event is open to the public.

Online voting for The Fashion Five takes place from Oct. 20 to Nov. 7.

Voters will be automatically entered to win numerous prizes, including an all-expense paid trip for two to New York City, two tickets to a show at Mercedes-Benz Fashion Week in New York, a beauty makeover for them and their guest, and two CVS/pharmacy gift bags valued at $50.

During the entire month of September, Maybelline New York will support the "Be a Sensational Makeup Artist" contest through in-store displays in more than 3,000 CVS/pharmacy locations throughout the country featuring Color Sensational lipcolor and ExpertWear eyeshadow.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES