BEAUTY CARE

Wahl announces Cuts for a Cause

BY Ryan Chavis

STERLING, Ill. — Wahl, a manufacturer of men’s grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

"It’s an exciting time to launch the Wahl Cuts for a Cause program because in the last decade alone the popularity of head-shaving and facial hair growing events has increased significantly," Steve Yde, director of marketing for Wahl Clipper said. "These events demonstrate just how far people will go to raise money, which draws attention to worthwhile causes and brings communities together."

Grooming tools are proving to be powerful objects these days. Organizations like No-Shave November and Movember have raised more than $500 million for men’s health.

"Shaving your head or growing a mustache or beard to support the cause–all are highly visible displays of support," Yde said. "When someone puts their head on the line, you can’t help but feel inspired to join the cause and get behind them. That’s why this style of fundraising has become so popular and why Cuts for a Cause exists."  

For more information about the Cuts for a Cause effort, visit CutsForACause.org.

 

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Zelo brings hair care line to Walgreens.com

BY Ryan Chavis

BOCA RATON, Fla. — Boca Cosmetics Group on Tuesday announced that the Zelo Brazilian Keratin Hair Care line is now available at Walgreens.com.

“It has been a successful year for Zelo hair care products; we expect our partnership with walgreens.com will bring Zelo to the next level as we approach 2014,” Jeremy Lurie, marketing director of Boca Cosmetics Group, said.

Zelo attributes much of its popularity due to the salon-quality results that it delivers at home without harmful fumes and chemicals. It’s also simple to use and more afforable than in-salon keratin treatments. Results from Zelo keratin treatments lasts up to 30 washes and works well on all hair types, including hair that’s been chemically treated.

 

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Duane Reade launches ‘Show Us Your Party Legs’ photo contest on Facebook

BY Michael Johnsen

NEW YORK — Duane Reade at midnight on Friday launched their “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4. 

Aspects of the integrated, multi-platform contest will allow customers to incorporate holiday legwear shopping while connecting with the brand on strategic, digital, social media and in-store platforms. Customers also will get a chance to win one of three grand prize packages — a $500 Broadway.com gift card; a $500 Mr. Chows gift card; a $250 Duane Reade gift card and a limousine ride. 

“The ‘Show Us Your Party Legs’ Facebook photo contest is such an exciting way for our customers to incorporate holiday season shopping and their ultimate holiday party experience”, said Calvin Peters, Duane Reade’s online PR manager. “We’re thrilled to be working with Doris International and their versatile products in a way [that] lets consumers connect with Duane Reade on strategic digital, social media and in-store platforms," he said. "By promoting the affordability and quality of Duane Reade hosiery and the ubiquitous nature of Duane Reade stores across New York City via photo intensive CGM generation, we help our busy patrons find convenient legwear options through content they trust.”

The company’s store-brand hosiery is produced by Doris International, which manufactures the same products for Victoria’s Secret and Michael Kors.

The previous social amplification campaign for Halloween 2013 dubbed “Boo-ti-ful Legs #DRLegCandy” was a prime example of tangible social return on investment. The campaign was executed from Oct. 13 to Nov. 3. 

The #DRLegCandy campaign generated 5,246 pieces of content, including mentions on blogs, Facebook, Twitter and news sites. That campaign also generated 157.4 million impressions. 

 

 

 

 

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