WAG takes steps toward prevention
The Walk with Walgreens fitness program is an example of how a pharmacy retailer can go beyond dispensing to battle chronic disease in America and raise awareness around wellness and prevention.
Walgreens’ new national health initiative, which kicked off April 6 with a big event at the company’ flagship store in New York’s Times Square, rewards customers who pledge to walk a certain number of steps per day. Anchored by an online community and digital platform, Walk with Walgreens enables members to log the steps they take and get rewards — weekly coupons redeemable at Walgreens stores. Participants also can learn about the health benefits of walking, set walking goals, find local community walks and share content and information with family and friends through the site.
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Rexall provides a haven for ‘Healthy Living’
“Our goal here is to improve health care for Canadians,” Katz Group Canada CEO Andy Giancamilli told Drug Store News about the company’s new Rexall Healthy Living Pharmacy concept it opened in six of its stores across Canada in 2010. The concept, which borrows some of the design innovation and cache usually associated with the beauty category to better engage customers around health and wellness, includes more than 200 health information touch points.
Customers can get help from a specially trained healthy living adviser at the store’s Healthy Living Station; the Rexall Healthy Living patient interactive terminal allows patients to look up health information and learn about disease, prevention, OTC products and other topics; and a “hemocode” blood test can help patients identify foods that may be causing health problems.
The Hemocode test sounds interesting. I read somewhere that it's available in all Rexall stores now.
Pharmaca touts ‘integrative’ health
The new Pharmaca stores make a very bold statement about the relationship between pharmacy and prevention. The company unveiled its new store design in Menlo Park, Calif., in November 2010. The 6,800-sq.-ft. store continues Pharmaca’s “integrative pharmacy” model, which emphasizes holistic approaches to health care and features eight licensed practitioners.
Pharmaca allows pharmacists to play a greater role in customers’ health and guide them to alternative therapies, focusing as much on the prevention of disease as on the treatment of it. The company’s unique take on pharmacy-prevention fusion is up to 23 stores and growing, with three more stores planned for 2011.
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