HEALTH

Voxiva, PositiveID develop mobile diabetes management solution

BY Allison Cerra

WASHINGTON Two companies announced the integration of their respective programs to develop an end-to-end wireless diabetes management solution.

PositiveID and Voxiva said Monday that they would combine PositiveID’s wireless iGlucose system with Voxiva’s Care4Life diabetes management program, allowing diabetics to use mobile technology to capture glucose readings, receive instant feedback on results, monitor weight, cholesterol and other biomarkers, and have tailored education content based on their results delivered directly to their mobile phones. A personal health record also can be reviewed online and participants can use the solution to decide what data should be shared with their circle of care.

"Combining a mobile glucometer with content delivered through a mobile phone offers a simple, convenient and engaging way to improve diabetes management for millions of Americans," said Justin Sims, Voxiva’s CEO.

PositiveID’s iGlucose system simplifies diabetes management by automatically creating blood glucose logs and trend reports, while Voxiva’s Care4Life solution is a personalized, interactive mobile health service that uses text messaging, e-mail and a personalized Web portal to coach users on the steps they need to take to manage their diabetes, set and track progress toward their treatment goals and build a comprehensive record or diary that they can share with their physicians.

The companies will showcase together at the mHealth Summit in Washington, D.C., this week.

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Lansinoh launches breast-feeding education website for healthcare providers

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh Labs on Thursday went live with its new online portal, called "Lansinoh Professional" (LansinohProfessional.com), that will provide International board-certified lactation consultants, registered nurses, midwives, doulas, OB/GYNs and other healthcare providers with the resources they need to better educate and support breast-feeding moms.

 

“A well-informed professional network is a necessity to driving duration rates higher in a country that has fallen short of its breast-feeding goals year after year,” stated Gina Ciagne, senior director of breast-feeding relations for Lansinoh. “The network of lactation professionals and healthcare providers is often the first place new moms turn for breast-feeding help. We want these professionals to have easy access to the wealth of information Lansinoh has gathered over [more than] 25 years providing support for breast-feeding moms,” she said. “Lansinoh Professional is the bridge that delivers our breast-feeding expertise and information to these professionals and their patients. Lansinoh will continue its commitment to providing information and tools through healthcare providers to as many moms as possible. We want them to have the support needed to make the decision to start, and to continue, breast-feeding."

 

 

The new portal, also accessible via Lansinoh’s homepage, offers a number of resources to better equip lactation professionals and other healthcare professionals with the tools to respond to their patients’ questions and needs, including:

 

 

  • Breast-feeding 101 for the pregnant and new mom, featuring such information as checklists to prepare for breast-feeding before giving birth, breast-feeding myths vs. facts, what to expect, benefits of breast-feeding and tips for getting dads involved;
  • Upcoming national and local events for lactation professionals and healthcare providers where Lansinoh will have a presence through support, donations and exhibits;
  • Tips from Lansinoh breast-feeding educators about pumping and storage;
  • Details, including research-based evidence, on the efficacy and safety of Lansinoh products;
  • How-to videos illustrating breast-feeding techniques and product use;
  • Comprehensive resources list for professionals and moms; and
  • Featured breast-feeding news and advice from the Lansinoh-sponsored blog, ByMomsForMoms, Facebook page and Twitter page.

 

 

Beginning later this year, professionals will be able to order samples of Lansinoh products directly through Lansinoh Professional.

 

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CDC study reveals smokeless tobacco use trends

BY Michael Johnsen

ATLANTA According to new data compiled by the Centers for Disease Control and Prevention that covers use of smokeless tobacco in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and Guam released Thursday, the rates of smokers who also use smokeless tobacco, including chew tobacco and snuff, range from 0.9% in Puerto Rico to 13.7% in Wyoming.

Smoking causes cancer, heart disease, emphysema and more, all of which lead to premature death. Use of smokeless tobacco while continuing to smoke may add to one’s risk for tobacco-related diseases, the CDC suggested. Smokeless tobacco use has been marketed by tobacco companies as a substitute for tobacco users when they are in a place that does not allow smoking.

"Tobacco use is the leading preventable cause of death in this country," stated CDC director Tom Frieden. “Unfortunately, smokers are also using smokeless tobacco. If you smoke, quitting is the single most important thing you can do to improve your health. Use of smokeless tobacco may keep some people from quitting tobacco altogether. We need to intensify our anti-tobacco efforts to help people quit using all forms of tobacco."

The research found that smokeless tobacco is predominantly a problem among men, young adults, those with a high school education or less, and in some states with higher smoking rates.

Among the states, in 2009 smoking prevalence was highest in Kentucky (25.6%), West Virginia (25.6%) and Oklahoma (25.5%), and lowest in Utah (9.8%), California (12.9%) and the state of Washington (14.9%).

Smokeless tobacco use was highest in Wyoming (9.1%) and West Virginia (8.5%) and lowest in the U.S. Virgin Islands (0.8%) and California (1.3%). Among adult male smokers, 23.4% in Wyoming and 20.8% in Arkansas reported smokeless tobacco use.

"These new numbers are concerning,” noted Tim McAfee, director of CDC’s Office on Smoking and Health. "But progress is possible. We need to fully put into practice effective strategies, such as strong state laws that protect nonsmokers from secondhand smoke, higher tobacco prices, aggressive ad campaigns that show the human impact of tobacco use and well-funded tobacco control programs, while stepping up our work to help people quit using all forms of tobacco."

For the full report, visit cdc.gov/mmwr. For state-specific tobacco data, visit CDC’s State Tobacco Activities Tracking and Evaluation System at cdc.gov/tobacco/statesystem.

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