BEAUTY CARE

Vogue International in a promotional wonderland

BY Antoinette Alexander

TAMPA, Fla.

Vogue International, the maker of the Organix hair care brand, has teamed up with Walt Disney Pictures for both the theatrical release and Blu-Ray/DVD release of Tim Burton’s Alice in Wonderland starring Johnny Depp.  

In conjunction with the release of film, which opens March 5, Organix will be running full-page ads in the March issues of Cosmopolitan, InStyle, ELLE, Shape and Life & Style magazines. The ads will use the film’s artwork and imagery in showcasing the Organix Rejuvenating Cherry Blossom Ginseng Shampoo. 

The partnership also includes a sweepstakes that offers consumers a chance to win a trip for two to London. Consumers can enter to win at www.beautypureandsimple.com from now through March 10. The sweepstakes will be promoted in all Organix Rejuvenating Cherry Blossom Ginseng Alice in Wonderland advertisements as well as on “Alice”-themed hang tags on all Organix bottles in such retail chains as Wal-Mart and Target. 

For the Blu-Ray/DVD release later this year, Organix will be offering consumers a $5 rebate by mail for every purchase of two Organix products and an Alice in Wonderland Blu-Ray/DVD. In Wal-Mart stores, Organix shampoo and conditioner duos will be shrink-wrapped and can be purchased for the cost of one item.

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Sure launches gender-specific antiperspirant/deodorant line

BY Rob Eder

PHOENIX Innovative Brands has added two new gender-specific lines of antiperspirant and deodorants.

Dermatologist-tested Sure for Women features antioxidant skin conditioners, vitamins A and E, and aloe, and IT comes in three scents: citrus escape, sparkling bloom and fresh essence, as well as unscented.

Sure for Men features a special long-lasting microencapsulated formula that releases over time, and the maximum level of active ingredient (20% aluminum trichlorohydrex gly) without a prescription. It comes in three scents: outdoor sport, mountain frost and crisp breeze

Sure for Women and Sure for Men products will range in price from $1.99 to $2.99.

Innovative Brands will support the launch with a special Battle of the Sexes online trivia contest, beginning in March and running through December. By answering trivia questions and earning points each month, contestants will be entered to win monthly prizes, including $500 shopping sprees, tickets to seasonal sporting events, flat screen TVs, digital cameras and MP3 players.

“We are thrilled to offer Sure antiperspirant and deodorant formulas specifically for men and women. Sure has built a 30 year track record as a strong odor and wetness protector and will enhance the trust that consumers have in the product by introducing the added benefits in these two new lines,” said David Greenberg, VP marketing.

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Beauty cos. keep consumers awash in hair innovation

BY Antoinette Alexander

Every woman wants luscious locks, but these days it is largely about how she can get that just-stepped-out-of-the-salon look and feel without the salon price.

Manufacturers are heeding the call and rolling out for early 2010 solutions that offer first-to-mass innovation, naturally derived ingredients and moisture-rich formulas to help her look great without breaking the bank.

According to Information Resources Inc., for the 52 weeks ended Dec. 27, 2009, sales of hair spray/spritz slipped just shy of 1% to $406.3 million; hair styling gel/mousse slipped 1.86% to $626.8 million; shampoo decreased 1.8% to $1.36 billion (with shampoo-and-conditioner combo packs bucking the trend with a 40.24% boost); and conditioner decreased 3.69% to $906.1 million.

Among the newcomers for 2010 is Alberto Culver’s new TRESemme Fresh Start collection. Positioned as a first-of-its-kind is the new TRESemme Fresh Start waterless foam shampoo, which is ideal for normal to curly/dry hair. It removes oil without water and is formulated with aloe vera and witch hazel. The collection also includes TRESemme Fresh Start dry shampoo, ideal for normal to straight/oily hair. The formula is comprised of mineral clay and citrus extract. Also in the Fresh Start collection is a no-frizz cream and refreshing mist. The suggested retail price for each product is $4.99.

Alberto Culver also is launching for 2010 the new TRESemme Naturals collection and new products under the Nexxus brand. The TRESemme Naturals line includes Naturals nourishing moisture shampoo and conditioner, radiant volume shampoo and conditioner, finishing spray, and lightweight mousse. The shampoo and conditioners are priced at $4.99 each, and the styling products are $4.29 each.

New under the Nexxus brand is Lavish Body spray gel, Sleek Finish silkening lotion, Thermal Volume heat protection mousse and Humectress deep conditioner. Each product is priced at $10.55, except for Humectress, which is priced at $14.99.

Meanwhile, Garnier Fructis has introduced its new Triple Nutrition Extra Nourishing cream shampoo that has a suggested retail price of $3.99. The shampoo promises to go beyond basic moisturizing and actually nourish hair from the inside out. There’s also the new Triple Nutrition nutrient spray ($5.99) and the new nonaerosol, anti-humidity hairspray collection infused with natural bamboo extract ($4.11 each).

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