BEAUTY CARE

Vogue hosts CoverGirl makeovers at local Walgreens

BY Antoinette Alexander

WINTER PARK, Fla. Vogue magazine recently sponsored CoverGirl makeovers at 14 Florida Walgreens stores, with professional makeup artists demonstrating the new LashBlast mascara.

During the event, Vogue also promoted the magazine’s latest sweepstakes — a chance to win an Andrew Marc Salina handbag — by distributing trend sheets to attendees.

The event offered customers a CoverGirl gift-with-purchase cosmetic bag, which helped sell more than 152 pieces during the event — a 62% closure rate, according to Cosmetic promotions, a promotional and marketing company that executed the event.

A survey conducted during the event showed that 81% of customers surveyed had used CoverGirl before and 99% of them wanted more makeover events at Walgreens. More than 59% of the customers were within the target age group (ages 25 to 50 years) of the brand and the magazine.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

GSK addresses wealth of oral health with new Web site

BY Antoinette Alexander

PITTSBURGH In light of a new survey that shows families may not be properly addressing their oral healthcare needs, GlaxoSmithKline Consumer Healthcare is launching a first-of-its-kind online resource for people seeking oral health education and personalized oral care plans for each family member.

 

By visiting WealthOfOralHealth.com and completing a brief survey, consumers can immediately receive a customized plan for each family member, addressing important conditions ranging from bad breath, cavities, acid erosion and sensitive teeth.

 

 

To further its mission, GSK is donating $1 to Oral Health America for every person who completes a customized oral healthcare plan on the site. The donation will consist of both financial and product contribution of up to $100,000 to help the OHA in their efforts to provide oral health resources and products, such as toothbrushes and toothpastes, to under-served communities in the United States.

 

 

In March, an online national survey of 1,023 U.S. mothers (ages 25 years and older) was conducted on behalf of GSK by Richard Day Research. The survey found that 69% of moms surveyed believe meeting the specific oral healthcare needs of each family member is very important; however, nearly half of moms (48%) report using a "one size fits all" approach when it comes to oral health products in their home.

 

 

"The new study confirms that families look to mom to know which oral healthcare products are best for them. Knowing how much moms have on their plate, we wanted to create an easy-to-use tool, which will arm them with information needed to make informed decisions for their family’s oral healthcare regimens," stated Colin Mackenzie, VP oral care marketing for GSK Consumer Healthcare. "This new tool is a comprehensive resource for information about products that are specifically designed to best address the oral healthcare needs of each member of the family."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

BEAUTY CARE

Omnibalm launches at Duane Reade

BY Antoinette Alexander

LITTLE ROCK, Ark. Omnibalm 13% tea tree oil skin relief cream, a multipurpose cream that was developed years ago by a pharmacist after he suffered severe sunburn, now is available at Duane Reade stores.

The cream, which will be merchandised in the first aid section of Duane Reade stores, can be used to treat a range of skin ailments including sunburn, bug bits, dry and cracked skin, minor burns, cold sores, poison ivy and even tired and sore feet.

“Omnibalm is truly a ‘miracle in a box.’ It was invented by a pharmacist after he got the worst sunburn of his life, and nothing else worked,” stated Lydia Carson, Omnibalm president and CEO. “For nearly 20 years, he made Omnibalm in his lab and gave it away to family and friends. Over the years, they discovered that his product is remarkably effective and versatile. Today, Omnibalm is available so everyone can share the secret of soothing skin care.”

Omnibalm is made of a clinically-proven skin protectant and 13% tea tree oil. According to the manufacturer, other tea tree oil creams on the market contain less than 5% concentration.

The retail price is $12.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES