VO5 challenges consumers to out-flirt the competition
MELROSE PARK, Ill. Extreme Style by VO5 is urging consumers to express their individuality and out-flirt the competition through its new Ultimate Flirting Championship Live Widget.
- To achieve “Victory Hair” participants will be placed in a waiting room until there are three players for the game. Participants are either a flirter or a judge.
- Judges pick questions to ask the flirters. There are five questions per game.
- Flirters have 30 seconds to answer the judge’s question in a fun and sexy way. The goal is to out-flirt the opponent.
- In the end, the judge selects the best flirt of the pair. The person will win the game and get “Victory Hair” along with the judge. According to VO5, Victory Hair equals “the hair you get after you spend time ‘getting to know’ an attractive hottie.”
NPD introduces BeautyTrends panel in Spain
MADRID, Spain The NPD Group, a market research company, announced on Friday the launch of its BeautyTrends panel in Spain to measure the prestige beauty market through retail sell-through data.
NPD BeautyTrends and IRI InfoScan have also teamed up to offer a comprehensive measurement of the Spanish beauty market—prestige beauty by NPD and the beauty mass market by IRI.
The prestige market in Spain is one of the largest selective world markets with more than 2,500 selective doors, according to NPD, and is one of the top beauty markets for the majority of prestige manufacturers.
The first data delivery is slated for early 2009 with two years of historical data. The data will provide a snapshot of the trends in Spain’s prestige beauty market.
The new service will track fragrance, make-up and skin care sales from the category to the EAN/SKU level. Data will be collected weekly from flagship selective chains and independent doors.
The service will complement NPD’s existing BeautyTrends services in the United States, France, Italy and China.
Revlon posts 2Q sales increase
NEW YORK Revlon announced on Thursday a 6 percent boost in preliminary second-quarter sales in the United States due largely to new product launches.
Preliminary sales for the second quarter in the United States totaled $215 million, up 6 percent compared with $204.2 million in the year-ago period.
Total net sales during the quarter rose 8 percent to about $375 million compared with sales of $349.2 million. Excluding the favorable impact of foreign currency fluctuations, total net sales in the quarter rose about 6 percent versus the year-ago period.
Operating income was about $60 million in the quarter versus $16.9 million in the year-ago period. Net income totaled roughly $20 million, or 4 cents per share, compared with a net loss of $11.3 million, or 2 cents per share, in the year-ago period.
Revlon noted that its Revlon brand maintained an approximate 13 percent dollar share during the quarter, in line with its quarterly performance since the fourth quarter of 2006.
In the United States, Revlon brand mass retail share in June 2008 was 14 percent, up 0.5 points compared with June 2007 and up 1.5 points compared with May 2008. As of June 2008, product launches in the first half were substantially in full distribution. Two products from this launch, Revlon Custom Creations foundation and Revlon ColorStay Mineral foundation continue to be ranked in the ACNielsen top 10 new products (by retail dollar sales) in the latest available data, according to the beauty company.
Almay continued to maintain an approximate 6 percent dollar share during the second quarter, in line with its quarterly performance since the fourth quarter of 2006. The growth was driven primarily by Almay TLC Foundation and Almay Smart Shade Blush and Bronzer, which were launched in the first half of 2008 and second half of 2007, respectively.
“We have demonstrated continued progress in the first half of the year and are realizing the benefits of executing our strategy. We believe that our focus on the key drivers, including: innovation, high-quality, consumer-preferred new products; effective, integrated brand communication; competitive levels of advertising and promotion; and superb execution with our retail partners should continue to generate sustainable, profitable sales growth and positive free cash flow,” stated David Kennedy, Revlon president and chief executive officer.