VMS disruptor Vitamin Packs adds affiliate program
SEATTLE — Vitamin Packs, the next generation vitamin subscription service, on Thursday announced the launch of its new affiliate program, which offers health and wellness influencers the opportunity to deliver customized vitamins and nutritional supplements to consumers. Within the last four weeks, Vitamin Packs has experienced significant growth with more than 6,000 health-conscious consumers completing the Nutritional Assessment to reveal their personalized vitamin and nutrient recommendations.
"Our first month of business has been marked with several exciting successes, including helping more than 200 people each day uncover their unique vitamin recommendations," said Jason Brown, CEO, Vitamin Packs. "Our goal is to change the way optimal nutrition is achieved, by bringing it back to an individual's needs, wants and aspirations. We do this through artificial intelligence called Sage, which takes into consideration the medications individuals are prescribed by their doctors."
Vitamin Packs launched in July as a potential category disruptor. Poised for continued growth, the executive team is adding Laurent Bourscheidt as the company's new SVP brand and creative.
Vitamin Packs' rule-based artificial intelligence, Sage, analyzes a large and growing body of nutrition and lifestyle research collected from more than 10,000 peer-reviewed journal articles and the wisdom of Vitamin Packs' science advisory board of medical professionals that includes experience with more than 100,000 patient visits. Sage cross-examines 650 drug and nutrient interactions to deliver only what the body needs.
"As an entrepreneur, I've been launching companies for the past 40 years and I've never been more excited about the artificial intelligence we created to help consumers live the exceptional lives they want to live," commented Brown. "Personalized nutrition is the future of preventive health and wellness, and it's here now."
When an influencer joins Vitamin Packs' affiliate program, they are rewarded for promoting the company's unique personalized nutrition model. Customers subscribe to receive personalized vitamin supplements delivered each month in convenient packs for daily consumption. The influencers promote the program and receive commission, $25 for each subscriber, while helping consumers take the guesswork out of the dietary supplement aisle.
pNeo launches new ear care device that helps prevent hearing loss
LOS ANGELES — Retailers can expect to slot a new over-the-counter category soon with the recent passing of the OTC Hearing Aid Act in Congress. Approaching the issue of hearing loss from a different perspective is pNeo, which is introducing its Clear Ear Oto-Tip, an ear wax removal tool.
According to the company, hearing loss can often be worsened or even caused by ear wax build up in the ear canal. This is called conductive hearing loss and is one of the major types of hearing loss. When ears fail to clean themselves normally, which happens more often in aging populations, ear wax can build up and prevent certain sounds from reaching the inner ear, making everything muffled and difficult to hear.
Removing this ear wax can help improve hearing among elderly populations. Clear Ear’s Oto-Tip was specifically created for safe and easy daily ear cleaning. The patented spiral spin technology was created out of Stanford University’s BioDesign program, with specially designed tips made of smooth, soft silicone to protect the inner ear while the tip spins, gently and effectively removing ear wax.
Oto-Tip is ideal for keeping ears clear of ear wax, preventing potential hearing loss caused by wax build-ups and keeping ears healthy, the company stated.
CDC reports increase in use of condoms
ATLANTA — Condom use is up among men, according to a report published Thursday by the Centers for Disease Control and Prevention in the National Health Statistics Reports.
During 2011–2015, 23.8% of women and 33.7% of men aged 15–44 used a condom at their last opportunity in the previous 12 months, an increase for men since 2002 (29.5%). The usage rate for women had not changed.
Among condom users, 59.9% of women and 56.4% of men aged 15–44 used only a condom and no other method during their last intercourse in the past 12 months; another 25% of women and 33.2% of men used condoms plus hormonal methods; and 15.1% of women and 10.5% of men used condoms plus nonhormonal methods.