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Vivus launches obesity drug

BY Alaric DeArment

MOUNTAIN VIEW, Calif. — Drug maker Vivus has released what it called the first new drug in 13 years for chronic weight management in adults.

The company announced the availability of Qsymia (phentermine and topiramate) extended-release capsules, which it is formally introducing to medical professionals this week at the Obesity Society’s annual scientific meeting in San Antonio.

"Vivus is proud to be leading the way in the treatment of obesity, a disease with very serious health consequences," Vivus president Peter Tam said. "Qsymia is the first ever combination treatment made available, and today’s introduction marks a new beginning for many patients who struggle with obesity."

The drug, which is classified as a schedule IV controlled substance by the Drug Enforcement Administration, has a risk evaluation and mitigation strategy, or REMS. In addition to a medication guide, healthcare provider training, patient brochure and other educational materials, the drug is only available through certified mail-order pharmacies that are part of the Qsymia Home Delivery Network, including CVS Pharmacy and Walgreens.


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Allure, Good Housekeeping magazines recognize Vichy LiftActiv Serum 10

BY Antoinette Alexander

NEW YORK — Vichy Laboratoires has announced that its Vichy LiftActiv Serum 10, a multitasking serum that hit shelves this year, has been named a "Beauty Breakthrough" by Allure magazine and has earned the Good Housekeeping Seal.

Allure magazine, powered by a panel of beauty editors and industry experts, reviewed the newest skin care, makeup, body and hair products to determine 2012’s best beauty innovations. Vichy LiftActiv Serum 10 was 1-of-18 products to receive the prestigious "Beauty Breakthroughs" award. The "Beauty Breakthroughs" award is part of the magazine’s coveted annual "Best of Beauty Awards," appearing in the October 2012 issue. The winning products, including the Vichy LiftActiv Serum, were honored by Allure at an awards ceremony last week at New York’s Jazz at Lincoln Center.

Allure magazine praised the Vichy LiftActiv Serum 10 for both its ingredient innovation and clinical effectiveness.

After an evaluation by the scientists and experts at the Good Housekeeping Research Institute, Vichy LiftActiv Serum 10 also has earned the Good Housekeeping Seal. It was found to deliver on all claims appearing in the advertising, packaging and other informational materials. Only products that pass Good Housekeeping’s strict evaluation can earn the seal.

"Vichy Laboratoires is so excited to bring this serum to the U.S. market this month, and now, with the high-caliber Allure and Good Housekeeping seals of approval, we know consumers will trust the efficacy of the ingredients. The testing is so rigorous and only select products earn these recognitions annually, so we are extremely proud to offer a truly innovative product that delivers on its promises," stated Vichy VP marketing Marianna Trofimova.

Vichy LiftActiv Serum 10 is the first serum formulated with a 10% concentration of rhamnose, a naturally derived plant sugar proven to stimulate rejuvenation of all skin surface layers. One single drop delivers an instant smoothing effect that leaves the skin firmer, tighter and velvety soft. After one month, skin is visibly transformed, with a clinically proven reduction on the appearance of the four main types of facial wrinkles: eye contours, crow’s feet, forehead wrinkles and laugh lines, the company stated. LiftActiv Serum 10 also provides a long-lasting lifting effect while reducing the appearance of pores yet is gentle enough for sensitive skin.

Vichy LiftActiv Serum 10 (priced at $52) is available at select CVS/pharmacy, Duane Reade, Walgreens and Ulta Beauty locations.

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Big Y gives birth to loyalty program

BY Allison Cerra

SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers’ bundles of joy with the launch of a new loyalty program.

Baby Y is a free program through which customers receive a variety of incentives, such as coupon offers, discounts on select brands, parenting tips and more. When customers sign up, parents receive a free 30-day supply of select generic prenatal vitamins at Big Y pharmacy and wellness centers, the company said. Additional details about the program can be found on the Baby Y microsite here.

Big Y’s new program follows last year’s launch of A&P’s Live Better Baby Club.

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