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Viviscal introduces first-ever direct response TV commercial

BY Antoinette Alexander

CHICAGO — Viviscal, a dietary hair growth supplement brand, has announced the debut of its first national direct response television spot.

Debuting nationwide on Thursday, the spot will focus on the company’s signature Viviscal Extra Strength supplement, which contains 50% more AminoMar, the active ingredient which can only be found in Viviscal products. The 30-minute segment will be hosted by sex therapist and the New York Times best-selling author, Laura Berman, who explains the connection between healthy, beautiful hair and how it relates to confidence. In addition, the segment includes appearances from former beauty editor Anne Fritz, celebrity stylist Darrell Redleaf and showcases testimonials from consumers.  

 
Viviscal’s DRTV campaign will be supported by print, direct mail, digital marketing efforts and public relations. In addition to the national debut, Viviscal foresees on-going rollout in international markets in the coming months.


The Viviscal hair growth program is formulated with an AminoMar marine complex clinically researched to help nourish thinning hair and promote existing healthy hair growth from within, according to the company. A 60-tablet box of Viviscal, equivalent to one month’s supply, is priced at $49.99. The product is sold at such retailers as Walgreens and Rite Aid.

 

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Loblaw posts Q2 results, raises outlook despite ‘intense competitive environment’

BY Antoinette Alexander

BRAMPTON, Ontario — Loblaw Cos., which recently announced plans to acquire Shoppers Drug Mart, posted a 2% increase in second-quarter revenue and a 1.1% lift in same-store sales as its drug store sales fell flat for the period.

Revenue for the quarter totaled C$7.5 billion, up 2% compared with the year-ago period. Retail sales increased 1.9% to C$7.37 billion.

Net earnings totaled $C178 million, up C$22 million from the year-ago period. The increase was largely because of the increase in operating income, partially offset by an increase in the company’s effective income tax rate.

Despite a competitive retail environment, the retailer raised its full-year operating income outlook to mid-single digits. This compares with the retailer’s prior outlook of low-single digit growth.
 
“Earlier this month, we announced the successful IPO of Choice Properties REIT. In doing so, we unlocked significant value for shareholders, and established an attractive new growth platform for Loblaw. Last week, we announced a transformational combination with Shoppers Drug Mart. These two transactions mark the beginning of a powerful new chapter for Loblaw,” stated Galen Weston, executive chairman of the company. “Combining Loblaw and Shoppers Drug Mart will build on the strong base Vicente and his team have developed over the last two years, providing an excellent strategic complement to our existing assets, and setting the stage for further shareholder value creation.”

As previously reported, Loblaw Cos. and Shoppers Drug Mart announced on July 15 a definitive agreement under which Loblaw will acquire Shoppers Drug Mart for C$12.4 billion in cash and stock.

Under the agreement, Loblaw will acquire all of the outstanding Shoppers Drug Mart common shares for C$33.18 in cash plus 0.5965 Loblaw common shares per each Shoppers Drug Mart common share, on a fully pro-rated basis. Loblaw and Shoppers Drug Mart anticipate that the transaction will be completed within six to seven months.

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Survey finds few employers planning to change hiring practices in response to health-reform law

BY Alaric DeArment

TEANECK, N.J. — The majority of employers in New York, New Jersey and Pennsylvania don’t plan to change their hiring practices in response to Obamacare, according to a new survey.

The survey, by HealthPocket and HealthCareReform.com, found that 87% of employers primarily in the three states would keep their current practices, while 66% are willing to consider self-insurance options, and 15% are considering dropping coverage as a result of the law, officially known as the Patient Protection and Affordable Care Act. The survey included 150 business owners, human resources professionals and other decision makers and was conducted before the Obama administration announced it would delay the employer mandate by a year.

"Contrary to the rhetoric, businesses in New York and other states are not changing their hiring plans or eliminating health benefits in response to the Affordable Care Act," HealthCareReformCentral.com cofounder Jonathan Singer said. "Additionally, the number of survey respondents open to self-insurance options shows that the traditional models of employer-based health insurance in the pre-reform environment will face greater competition."

According to the survey, 11% of employers expected to decrease hiring, and 1% anticipated increasing staff as a result of the law.

 

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