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Vitasoy-USA appoints VP sales and marketing

BY Allison Cerra

AYER, Mass. — Vitasoy-USA announced that it has promoted one of its marketing executives.

Susan Rolnick now will serve as VP sales and marketing, the tofu and Asian pasta maker said. Prior to joining the company in 2009, Rolnick served as director of marketing for ConAgra’s Lightlife division.

"Susan Rolnick is a dynamic sales and marketing leader who has demonstrated success across many facets of our business, including sales, marketing, customer engagement and channel management in both the U.S. and Canada," Vitasoy-USA president and CEO Walter Riglian said. "Rolnick launched products that have become game changers for our industry. She clearly is at the forefront of the creative leadership in our field. In the year ahead, Vitasoy will launch major new products in both the U.S. and Canadian markets. We are fortunate to have her as an integral part of our strategic management team."

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Fresh & Easy boosts Eatwell, Goodness product lines

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy has expanded its Eatwell and Goodness lines with more than 60 new products.

The Eatwell line, which now will include such items as breakfast cereals, whole grain pasta and turkey meatloaf, was launched in 2010 to offer customers seeking nutritionally balanced food without compromising taste. The Goodness line, which now includes such items as sunflower kernels multi-pack, chicken risotto and vanilla animal crackers, are products that provide wholesome options for fun meals and snacks for children, Fresh & Easy said.

“Customers are always seeking more ways to improve their lifestyles and save money,” Fresh & Easy chief customer officer John Burry said. “Our new eatwell and Goodness products provide customers with healthier eating options that don’t compromise on taste and don’t break the bank.”

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Dr Pepper debuts ‘Always One of a Kind’ campaign

BY Allison Cerra

PLANO, Texas — Dr Pepper is embracing its originality in flavor and as a brand with the debut of its latest advertising campaign.

The brand launched its “Always One of a Kind” campaign, which includes a new commercial that celebrates people’s individuality by having fans show off their own original expressions on t-shirts that describe what makes them unique. The commercial also features a cover of “I’ve Gotta Be Me,” which is performed by singer/songwriter and OneRepublic front man Ryan Tedder.

The company said it will continue engaging fans to join in through a variety of digital content on social media channels, including Facebook, YouTube and Twitter.

“Dr Pepper has been one of a kind for more than 125 years, and now it’s time to celebrate,” Dr Pepper director of marketing Dave Fleming said. “The Dr Pepper ‘Always One of a Kind’ advertising campaign should serve as a catalyst for expressing originality and being authentically you.”

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