Vitamins in disguise
NORTHRIDGE, Calif. — Pharmavite’s recent launch of its Voots Veggie-Fruit Tarts may once and for all put to rest the dinner-table drama of enticing a young child to “eat their veggies.” Voots is a chewable supplement packed with a blend of 11 real fruits and vegetables. What’s more, Mom can pack that veggie-punch into her child’s lunchbox with the Voots single-serve packets. It’s a differentiated product launch in a still-growing category. Sales of vitamins are up 8.3%, to $9.1 billion, for the 52 weeks ended Sept. 29, according to Nielsen.
ReportersNotebook — Over the Counter, 12/10/12
SUPPLIER NEWS — Valeant Consumer Products recently announced that its line of Ocean Saline Nasal Sprays have been the most recommended by pharmacists for 15 years running.
Ocean offers nonmedicated relief from dry and irritated nasal passages due to allergies, colds, flu, sinusitis and rhinitis. The nasal spray is gentle enough for infants and has three delivery options — standing the bottle upright delivers a spray; horizontally, a stream; and upside-down, a drop.
The company’s Ocean Complete Sinus Rinse provides pre-mixed, easy to use 2-in-1 nasal saline therapy: a special nozzle for nasal sinus irrigation and a saline mist applicator for nasal moisturizing. It also is sterile and preservative-free.
The Food and Drug Administration’s Nonprescription Drugs Advisory Committee last month voted against Merck’s application to switch its Oxytrol patch from prescription-only to over-the-counter, citing concerns over use of therapy for an overactive bladder in women without a doctor’s intervention.
The committee voted five in favor and six opposed. Proponents of the switch argued that women with overactive bladders may go years before consulting a physician and an OTC might encourage therapy. The FDA is expected to issue a decision on the switch application in January 2013.
Laxatives for women boost category
Boehringer Ingelheim recently expanded its popular laxative brand with Dulcolax Laxative Tablets for Women, specifically formulated with a “comfort-coating” to protect a woman’s stomach.
According to a national survey sponsored by Boehringer, constipation ranks as one of the top women’s health issues that women are least likely to discuss — as many as 37% of women won’t talk about the issue with anyone — suggesting a targeted product could be a big seller. As a category, laxative tablets are up 3.4% to $181.5 million for the 12 weeks ended Oct. 7 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.
The article above is part of the DSN Category Review Series. For the complete Digestives Sell-Through Report, including extensive charts, data and more analysis, click here.